Product Design and Selection of Production Process
How can product design be defined?
Product design is the process of deciding on the characteristics and features of the company’s product based on customer’s needs and requirements.
What does an effective product strategy do?
It connects decisions about product with investment, market share and product life cycle and identifies the scope of the product line.
What are very important factors for the success of new products?
Communication among customers, products, suppliers and functions such as marketing and operations of the company.
How does the need for new products emerge?
The need for new products can arise from the changes in the market or new technological improvements.
What are the phases of the products in the product life cycle?
Birth or introduction, growth, maturity and decline.
What the purpose of the company in the introduction phase of a product?
To build product awareness in the market.
What is the purpose of a company in the growth phase of a product's life cycle?
To establish the product as firmly as possible in the market.
What should be done as the volume of sales increases in the growth phase of the life cycle of a product?
The operations system should make improvements and standardizations. Besides, flexibility and modularization of the operations system are required in order to meet this increasing demand.
What should be the objective of the company in the maturity phase of a product's life cycle?
To maintain and improve the brand loyalty that is provided in the growth phase while maximizing profit.
In which phase of a product's life cycle is the volume of sales at the top level?
In the maturity phase.
In which phase of a product's life cycle is it the case that most of the main operations are automated, the production process is standardized and few manufacturing innovations are introduced in the last phase of the product life cycle?
In the decline phase.
How can product selection be defined?
Product selection is to choose the goods for the satisfaction of the customer.
Who should make decisions about design activities in a company?
Mid or high level managers.
What can be the factors that give rise to market opportunities and threats?
One or more changes in economy, society and demographic structure of it, policies or liabilities of government, competition, cost structure and technology.
What does a company need for a successful product development?
A company needs financial support, understanding of the marketplace and human skills for successful product development.
How can a product development process be defined?
A product development process is a group of activities required to bring a new concept to a state of market readiness.
A product development process is a group of activities required to bring a new concept to a state of market readiness. What do these activities involve?
These activities involve everything from the initial inspiring new product vision, to business case analysis activities, marketing efforts, technical engineering design activities, development of manufacturing plans, and the validation of the product design to conform to these plans.
What does the term "fuzzy front-end" refer to?
All the preliminary product development activities that happen before a product developed is referred as the fuzzy front-end.
There is not classification scheme for development activities that fits all organizations. These activities change from one organization to another because of many factors such as varying purposes, structures, markets and competitors.What is the most important factor to consider in product development process?
To be aware of how a design process fits within a product development process of an organization and how a product development process fits within an organization’s business environment.
What are the essential components of a successful product development process?
Creativity, understanding, communication, testing and persuasion activities are essential for the success.