ULUSLARARASI İŞLETME

Flexibility is an essential factor for all businesses regardless of their size and field of operations. It could be argued that it is among the strategic priorities, along with cost, quality, and innovation. It helps organizations achieve competitive advantage.

Strategic flexibility refers to an organization’s ability to respond to uncertainties by adjusting its objectives with the support of its superior knowledge and capabilities.

The focus of the cost leadership strategy is to reduce the costs of the business while maintaining quality. This strategy requires the business to achieve costs lower than its competitors. By doing so, businesses aim to achieve a competitive advantage by seizing the opportunities introduced by the low costs. Maintaining quality while lowering the costs is an essential issue in cost leadership strategy, which requires increased efficiency, tight cost control, and cost minimization in different functional areas.

Avoid New Markets

Weaknesses

It refers to how an organization utilizes its resources while achieving its goals.

Igor Ansoff

Businesses change both their product mix and their markets.

Porter (1980), in his pioneering book Competitive Advantage, identifies three generic strategies for businesses. These three strategies are cost leadership, differentiation, and focus.

Businesses select a particular buyer group or niche market for competition rather than the whole market or industry.

Strategy as fit with resources

When departments act independently, functional barriers appear.

The strategic goals of international businesses are efficiency, flexibility, and learning. Leadership is not necessarily a strategic goal of international businesses.