TÜKETİCİ DAVRANIŞLARI

All are true. Digital natives can make purchasing decisions anywhere and anytime through a variety of smart devices. While interacting with brands, they want to be contacted personally by these brands, love to socialize and communicate and trust each other. Moreover, they trust their friends, family or social media acquaintances/followers more than businesses or brands, and live fully connected with these groups

Network generation consists of young people who love to share, who personalize products, who do research on every subject, who give importance to brands, who love fun things, who want everything to be resolved quickly

Netizens are impressive individuals who are committed to spreading technology while contributing to content creation in the digital world, communicate and connect with their peers in a great way through online environments.

The new generation consumers place more value on comments and suggestions about brands on the Internet than the advertising messages they are exposed to. They easily become members of various virtual communities, therefore acquire new habits, follow influencers instead of movie stars. New generation consumers prefer to visit the stores less frequently and shop online. Another feature in the new generation consumer era is the possibility of shopping from consumer to consumer.

New generation customers are more questioning and do not have blind confidence in marketing campaigns while traditional consumers tend to prefer low-priced products, wait for the operators to produce a solution when they encounter a problem, act according to five sense organs to examine products, need to touch and smell products.

The new generation consumers act based on the total value of products while traditional consumers tend to prefer low-priced products. If traditional consumers encounter any problems, they wait for the operators to produce the solution, while new generation consumers can produce their own solutions. New generation customers like to be involved in the production processes as they can form an interaction with businesses while traditional consumers do not have any involvement in the production processes of products. New generation consumers are more questioning, more conscious, and more aware. Traditional consumers act according to five sense organs to examine products. New generation consumers who do not need to touch and smell products compare products online.

All are part of cross-screen purchasing.

One of the elements which characterizes postmodern marketing is fragmentation which refers to the emergence of micro markets rather than mass markets, the presence of more niche products and more personalized marketing activities indicate that the mass structure is disintegrating.

Among the factors that affect new generation consumers’ behavior is e-commerce which is different from commerce (traditional commerce).

Advances in machine learning and artificial intelligence applications have all of the above dimensions in determining the next-generation marketing communication strategies.