Aof Panel

Soru 1

Which one of the following is not a basic need that individuals come together to meet in virtual communities?

Soru 2

Which one of the following is not a feature of digital social network according to Mayfield (2008)?

Soru 3

Which one of the following refers to the generation born before 1980 and are not familiar with virtual reality but try to adapt.

Soru 4

Which one of the following is the group who adopts innovation after seeing the concrete benefits of it?

Soru 5

Which one of the following is not a feature of mobile devices?

Soru 6

Which one of the following refers to the impressive individuals who are committed to spreading technology while contributing to content creation in the digital world?

Soru 7

Which one of the following term refers producing to consume?

Soru 8

Accorrding to diffusion of innovation theory which group consists people who believe in traditional values and think that there is a high risk in adopting innovation and do not favor change at all?

Soru 9

Which one of the following digital marketing tool takes part in the bottom of funnel (BOFU)?

Soru 10

Which of the following refers to the mixing of styles related to literature, music and architecture?

Soru 11

I. Shared emotions

II. Lifestyles

III. Moral expressions

IV. Consumption practices

V. Shared place of residence

Virtual communities can have characteristics similar to the characteristics of communities existing in an offline environment. Which of above is/are expected to be among these common characteristics?

Soru 12

There are important features of digital social networks. Which feature below does more about the speed and spread of information sharing in digital networks?

Soru 13

I. They think technology as a part of their daily lives

II. They try to adapt to virtual reality

III. Instant messaging applications are a part of their lives

IV. They make purchasing decisions anytime through smart devices

V. They mostly see the internet as necessity or convenience

Individuals who make up the cyberculture process are grouped as digital natives and digital immigrants. Which of above is/are among the characteristics of digital natives?

Soru 14

Cyberculture have developed as a result of internet and online interaction. Which generation below does have a more need to adapt to cyberculture?

Soru 15

I. They are mostly middle-class people

II. They are more global and information oriented

III. They are fast and can adapt to changes quickly

IV. They are mobile consumers and trend setters

V. They are mostly middle-aged men

Which of above can be answer to the question of who are new generation consumers?

Soru 16

One concept related to new generation consumers is prosumer. Which of below is not correct about this concept?

Soru 17

I. They tend to prefer low-priced products

II. They have relatively less sensitivity

III. They do not tend to be involved in production processes

IV. They tend to act according to their five senses organs

V. They tend to like to live life faster

There are differences between traditional and new generation consumers. Which of above is among the features of traditional consumers?

Soru 18

The traditional purchasing process is a linear process, whereas the online purchasing process has turned into a purchasing cycle. Which stage below is removed in new generation consumers’ purchasing decision process?

Soru 19

I. Saving money or time,

II. Reaching a better service

III. Feeling useful

IV. Being more sustainable

V. Developing closer relationships

After social networks spread, collaborative consumption networks seem to emerge. Which of above is/are among the advantages collaborative consumption networks can provide with?

Soru 20

I. To trigger the change in consumers’ habits

II. To measure whether marketing strategies are working or not

III. To classify the minds of consumers to predict purchasing behavior

IV. To learn consumer recommendation patterns

V. To make sense of consumer behavior

There are today applications, which influence the next-generation marketing communication strategies. Which of above is/are among these strategies?

TÜKETİCİ DAVRANIŞLARI