Aof Panel

Soru 1

I. Implied or imagined others

II. People around the individual

III. Virtual groups

IV. Social roles

V. Genes

Consumers are increasingly connected to each other. Which of above is among the social factors impacting on the consumer behavior?

Soru 2

Many economic behaviors of people are related to their status group or social class. Which of below is not appropriate to say about this issue?

Soru 3

I. It has people who have implicit relationships with each other

II. It has people who have explicit relationships with each other

III. It has individuals who share a sense of unity

IV. It has people who have permanent memberships of the group

V. It has people who have a set of objectives

The groups that people belong to can influence individual’s preferences and lifestyles. Which of above is among the common features of social groups?

Soru 4

Social power has the potential to change the attitudes, beliefs, and behaviors of consumers. What kind of social power arises when marketers promote their brands through celebrities?

Soru 5

Reference groups serve as sources of comparison and influence for people’s opinions and behavior. Which reference group below is that people may prefer to avoid or distance themselves from?

Soru 6

I. They support the company by buying more

II. They develop deeper brand engagement

III. They advocate more strongly on behalf of the brand

IV. They participate in the creation of new products

V. They gain information about a brand

In today’s marketing world, the brand community is very important for competitive advantage. Which of above is among the benefits directly provided by community members?

Soru 7

In today’s world, consumers can easily reach information in the pre-purchase phase of the buying decision process. Which of following is correct about this process?

Soru 8

Opinion leaders play a key role between the marketer and the consumer. Which of following refers to opinion leaders who influence others through emphasizing their personal experiences?

Soru 9

I. Fear of missing out

II. Attractiveness

III. Reliability

IV. Sincerity

V. Quality of information offered

An influencer aims to affect to buy or not to buy a product. Which of above is/are among the factors increasing the effect of influencers?

Soru 10

I. Feeling depressed

II. Social comparison

III. Social media posts

IV. Interesting event

V. Being macro influencer

Fear of missing out (FOMO) is connected to behaviors of consumers. Which of above is related with the concept of FOMO?

Soru 11

Why are consumption patterns influenced by the consumer's social class?

Soru 12

I. Consumption patterns

II. Income

III. Education

IV. Possessions

V. Neighbors

Which of the above are the determiners of a social class?

Soru 13

Why are groups other than family would affect consumer behaviours?

Soru 14

I. a set of norms

II. beliefs

III. lifestyles

IV. house

V. workplace

VI. occupation

Which of the above should people share in order to be considered as a social group?

Soru 15

Which of the following is not one of the characteristics of a social group?

Soru 16

Which of the following is not one of the power types that influence group members?

Soru 17

A .......... group is a group of actual or imaginary individuals that serve as sources of comparison and influence for people’s opinions and behaviour.

Soru 18

I. cost effectiveness

II. trust

III. traditional

IV. expensive

Which of the above are among the advantages of word of mouth (WOM) marketing?

Soru 19

I. Observation

II. Examination

III. Grading key roles

IV. Self identification

V. Self esteem

Which of the above are the ways of identifying opinion leaders?

Soru 20

I. attractiveness

II. reliability

III. sincerity

IV. education

V. financial situation

Which of the above factors are related to the effect of influencers?

TÜKETİCİ DAVRANIŞLARI