İŞL460U
TÜKETİCİ DAVRANIŞLARI
4. Ünite
Soru 1
... is a process where the information and experiences acquired consciously
or unconsciously shape the consumers’ behavior. Fill in the blank.
or unconsciously shape the consumers’ behavior. Fill in the blank.
Soru 2
.... focuses on the learning that occurs as a result of consumer reactions to stimuli. Fill in the blank.
Soru 3
... focuses on consumer learning behavior through gathering and processing information to solve complex problems. Fill in the blank.
Soru 4
.... is an individual’s tendency to respond the same way to the conditioned stimulus and other stimuli similar to the conditioned stimulus. Fill in the blank.
Soru 5
... is the faculty of the brain where information and experience are stored and retrieved when needed. Fill in the blank.
Soru 6
... are generally associated with a need recognition and arise from consumers’ self-realization of the need. Fill in the blank.
Soru 7
consumers identify prior experience with a product from their memory for ..... Fill in the blank.
Soru 8
... include information acquired from free or low-priced product testers. Fill in the blank.
Soru 9
... is used generally for frequent purchases. Fill in the blank.
Soru 10
... refers to consumers’ perceptions of importance or personal relevance of an
object, event, or activity. Fill in the blank.
object, event, or activity. Fill in the blank.
Soru 11
I. It is permanent change in behavior
II. It is a process
III. It is a process that shapes the consumers’ behavior
IV. It is a process happen consciously or unconsciously
V. It is a process occur only with prior knowledge
There are several definitions of the concept of learning. Which of above is/are among common characteristics in definitions of learning?
Soru 12
Brands generally want consumers to associate their products with individuals’ psychological needs. Which learning theory below is used by such brands?
Soru 13
Which concept below does define the response to a stimulus similar to the conditioned stimulus and is often used by competing brands?
Soru 14
There are important differences between operant and classical conditioning. Which of the below is correct about these differences?
Soru 15
Which concept below is about the removal of the unpleasant situation when consumers perform the desired behavior?
Soru 16
Which memory type below does require consumers to make a detailed cognitive repetition process for a product?
Soru 17
It is defined a five-stage for consumer buying decisions within a framework of cognitive assessment. Which of the below does order correctly these stages?
Soru 18
There are reasons for customers to prefer shopping from online or offline stores. Which of the below is among the reasons for online shopping?
Soru 19
I. Cost of complaining
II. Expected product performance
III. Customer personality traits
IV. Sociocultural structure
V. Market structure
When experiencing dissatisfaction, consumers are expected to engage in complaining behavior. Which of above does affect whether customers engage in complaint behavior or not?
Soru 20
Costumers use different types of decision-making process. Which type of purchasing below does require costumers to make a conscious and systematic effort?