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3. Ünite
Soru 1
..... is the subjective thoughts, feelings,  beliefs of a person about their own attributes and their evaluations of these attributes. Fill in the blank.
Soru 2
People with ..... expect themselves to be successful, and they are willing to take risks and enjoy being the center of attention.

Fill in the blank.

Soru 3
The gap between real and .... selves can be larger or smaller from person to person.
Especially people who experience larger gaps are targeted by marketers. Fill in the blank.
Soru 4
.... states that the formation of a self is due to interactions of the person with other people and assumes that people live in a symbolic environment. Fill in the blank.
Soru 5
Which of the followings is not considered as a level of extended self?
Soru 6
which level of extended self states that personal items like clothing, accessories, cars, instruments like guitar or pens are used for self-definition?
Soru 7
which level of extended self includes the person’s house, household items like
furniture?
Soru 8
... consists of three interrelated personality traits that measure calm-anxious, secure-insecure, and self-satisfying-self-pitying. fill in the blank.
Soru 9
... is the willingness of a consumer to prefer newly launched products early on. fill in the blank.
Soru 10
... is a factor expressing brand personality characteristics such as down-to-earth, honest, wholesome, and cheerful. fill in the blanks.
Soru 11
Which of the followings is not a part of self?
Soru 12
Which of the attributes given below can not form the self?
Soru 13
The answer of "How I would like others to see me?" reflects....................in.........................................

which of the following completes the sentence above correctly?

Soru 14
The gap between real and ideal selves can be larger or smaller from person to person. Especially people who experience ..............................  are targeted by marketers.

Which of the following completes the sentence above correctly?

Soru 15
Victoria uses Hermès bags for everything. She’s a true fan and has one of the largest Hermès bag collections in the world with over 100 bags by the brand. In fact, her collection is so valuable, that she has over $2 million dollars worth of Hermès bags in her wardrobe. Hermès bags is a part of her............................

Which of the following completes the sentence above correctly?

Soru 16
Which of the following is not a variable offered in the big five-factor personality model?
Soru 17
In order to enhance their authentic identity, these consumers have and
display products. Novel or creative products that do not fit in norms are their choices. Especially fashion-conscious people are belong to this cathegory.

Which type of consumers are described above?

Soru 18
Which of the following explanations does describe Compulsory Consumption?
Soru 19
Brand personality serves to establish ............... with consumers.

Which of the following completes the sentence above correctly?

Soru 20
Which of the following brand personality dimension reflects the famous tag line of Apple Brand's "Think different"?