İŞL460U
TÜKETİCİ DAVRANIŞLARI
2. Ünite
Soru 1
Which of the following is a defining characteristics of wants?
Soru 2
Which of following examples latent motive of consumer can be more easily detected?
Soru 3
I. Marketing cosmetic products by emphasising not containing chemical ingredients.
II. Marketing electronic products with the strategy of "buy now, pay (more) later".
Which of the following types of conflicts intended to be resolved in above examples, respectively?
Soru 4
I. People are driven by particular needs at particular times.
II. The most indispensable needs are physiological needs.
III. A person create art while s/he can hardly meet her basic needs.
According to Maslow's motivation theory, which of above statement is true?
Soru 5
According to self-determinaton theory which is the following is associated with extrinsic motivation?
Soru 6
Emotion is a complex experience of ..............., .................. and ................. that reflects the personal significance of a thing, an event, or a state of affairs.
Which of the following completes the sentence above correctly?
Soru 7
Which of the following is true regarding mood?
Soru 8
I. People rely on their feelings as diagnostic information.
II. If people are in good mood, their evaluations of product are good.
III. Companies try to make their consumers feel good.
According to feeling-as-information which of the above statements is true?
Soru 9
Affect can be experienced in the form of ................. and ....................
Which of the following completes sentence above correctly?
Soru 10
According to self-determination theory what are the ABC's of self-determination?
Soru 11
What are the driving force of consumers’ purchase decisions?
Soru 12
What is the persistent need that stirs up and stimulates long-term goals within a consumer?
Soru 13
What are called as the temporary states that reflect current changes in motivation and which often trigger changes in behavior?
Soru 14
Which one of the items below attract attention to emotional objects?
Soru 15
Which one of the items below doesn’t belong to motivation?
Soru 16
What are desires that arise when a consumer’s current state does not match the consumer’s preferred state?
Soru 17
What is a construct that represents an unobservable inner force that stimulates and compels a behavioral response and provides specific direction to that response?
Soru 18
What is the term which defines why an individual does something?
Soru 19
What is called the willingness to buy a particular product or service?
Soru 20
When consumers buy a perfume or cologne, which one of the emotional and psychological feelings below they don’t actually buy?