Changing Consumer in New Era (Consumption and Beyond)
What has changed the consumption habits of people?
Commercial activities being performed on the Internet has changed the consumption habits of people because consumers can access a lot information about the products on the Internet before purchasing any product.
What sort of changes have businesses applied when they meet the Internet?
Businesses have redesigned their activities ranging from
business processes to promotional activities, and
from reaching consumers to customer relations.
What has internet changed in the purchasing habits of customers?
Consumers can perform many transactions through
online channels. They can perform their banking transactions without going to banks, and make travel reservations without going
to any travel agency.
What basic needs can individuals meet in virtual communities?
Individuals can meet four basic needs
in virtual communities.
• Interest: such as various hobby groups,
tech forums or fan communities,
• Relationship: such as forums where new
mothers share their experiences,
• Imagination: such as virtual gaming
communities or Comic-Con communities and
• Making a transaction: such as the need to
make transactions on online shopping sites
Why are digital social networks are popular among the consumers?
Digital social networks has an interactive structure, enables content production and sharing,and the speed of information transmission has
increased. Besides, digital social networks are attractive, easily subscribed and exited, often free of charge. Digital social networks also help people meet other people.
What are the differences between people who were born before 80s, and the people who were born after 80s.?
The generation who was born in 1980 and
after are called digital natives. They think that technology is a routine part of their daily lives rather than a necessity. The reason
why this generation is called digital natives is because
they speak the digital language as if it was their native
language
People who were born before 1980 are called digital immigrants. they not familiar with virtual reality like the digital natives born in the digital
world, but try to adapt later.
What are the characteristics of network generation?
Network generation consists of young people who;
-love to share,
-personalize products,
-do research on every subject,
-give importance to brands,
-love fun things,
-want everything to be resolved quickly,
-want to have new technologies as soon as possible.
What are the characteristics of Alpha generation?
Alphas;
-are individuals born in an environment dominated
by technological developments,
-see the world as a place without borders,
-have an ability to access information faster than other generations.
- keep technology at the center of their lives because they do not know otherwise.
-meet technological developments at the youngest ages.
-are the most entrepreneurial generation since they can access
information in the easiest and fastest way.
What does mobility refer to?
Mobility refers to the wireless use of internet technologies. With the adaptation of mobile internet to devices used in communication,
mobile devices have come into use. These devices are also referred to as smart devices
Who are the new generation consumers?
New generation consumers are teens, women and netizens.
What are the characteristics of new generation consumers?
1)They use online environments most.
2) They are the groups that adapt to innovations first and easiest (i.e. early
adopters).
3)They are also trend setters.
4) With their extensive use of the Internet and social media, they affect their followers when they share the products they purchase.
5. They are mobile consumers who have a strong connection.
6) They are young, urban middle class individuals.
7) They are more global, active consumers who attach importance to information.
8) They are fast and can adapt quickly to changes.
Who are netizens?
Netizens are impressive individuals who are committed to spreading technology while contributing to content creation in the digital
world, communicate and connect with their peers in a great way through online environments.
How are the new generation consumers grouped?
New generation consumers are gathered in four groups:
• Brand advocates,
• Digital moms,
• How to video users and
• Millennials (generation Y).
Which group of new consumers visit search engines and the brands' websites about the products they are purchasing?
Brand advocates.
Which group of new consumers the Internet to buy essential items for
their homes, to blog and to share their experiences with other women?
Internet moms
Which group of new consumers frequently turn to internet for entertainment, education, and interaction?
How to video users
What are the characteristics of prosumers?
The term prosumer is derived from the words producer and consumer. Therefore, prosumers are more demanding, more conscious and more active consumers. They would like to follow brands and communicate with them. Since they can easily access information about price, they want to negotiate with businesses and influence them.
What does produsage mean?
The term produsage is the combination of the words production and usage. It stands for the new generation of consumers to both use
and produce the produced content.
Produsage is a concept that brings the understanding of productive consumers to the Internet environment and examines and reveals the transformation in the behavior.
What sort of consumers are tysumers?
Tysumers are consumers;
-whose purchasing behavior and decisions are shaped within
the framework of hedonism,
-who are active participants in the process of creating and shaping
changing value.
-have unlimited brands and offer options,
-choose from products/brands that, in their own opinion, generate feelings associated with pleasure and often exceed their expectations.
-reflect their identity and lifestyle while revealing their personality and the values they support.
What are the factors that generate new consumers' purchasing behaviours?
Globalization and postmodernizm.