Aof Panel

Soru 1

I. Shared emotions

II. Lifestyles

III. Moral expressions

IV. Consumption practices

V. Shared place of residence

Virtual communities can have characteristics similar to the characteristics of communities existing in an offline environment. Which of above is/are expected to be among these common characteristics?

Soru 2

There are important features of digital social networks. Which feature below does more about the speed and spread of information sharing in digital networks?

Soru 3

I. They think technology as a part of their daily lives

II. They try to adapt to virtual reality

III. Instant messaging applications are a part of their lives

IV. They make purchasing decisions anytime through smart devices

V. They mostly see the internet as necessity or convenience

Individuals who make up the cyberculture process are grouped as digital natives and digital immigrants. Which of above is/are among the characteristics of digital natives?

Soru 4

Cyberculture have developed as a result of internet and online interaction. Which generation below does have a more need to adapt to cyberculture?

Soru 5

I. They are mostly middle-class people

II. They are more global and information oriented

III. They are fast and can adapt to changes quickly

IV. They are mobile consumers and trend setters

V. They are mostly middle-aged men

Which of above can be answer to the question of who are new generation consumers?

Soru 6

One concept related to new generation consumers is prosumer. Which of below is not correct about this concept?

Soru 7

I. They tend to prefer low-priced products

II. They have relatively less sensitivity

III. They do not tend to be involved in production processes

IV. They tend to act according to their five senses organs

V. They tend to like to live life faster

There are differences between traditional and new generation consumers. Which of above is among the features of traditional consumers?

Soru 8

The traditional purchasing process is a linear process, whereas the online purchasing process has turned into a purchasing cycle. Which stage below is removed in new generation consumers’ purchasing decision process?

Soru 9

Two or more people who regularly interact and share a sense of unity and common identity can be considered as a ...............................

Which of the following completes the sentence above correctly?

Soru 10

Which of the following creates an image of sharing similar values and sets the group apart from the rest of the world because of the membership in that particular group?

Soru 11

Beauty bloggers, based on their experiences with products or brands, can share their experiences through a social platform, and can influence consumers to buy or not to buy the product/brand that is being promoted.

Which of the following power types do beauty bloggers have?

Soru 12

Successful people, sports people, or celebrities with whom an individual wants to associate his or her identity forms ..................................

Which of the following completes the sentence above correctly?

Soru 13

I. Saving money or time,

II. Reaching a better service

III. Feeling useful

IV. Being more sustainable

V. Developing closer relationships

After social networks spread, collaborative consumption networks seem to emerge. Which of above is/are among the advantages collaborative consumption networks can provide with?

Soru 14

I. To trigger the change in consumers’ habits

II. To measure whether marketing strategies are working or not

III. To classify the minds of consumers to predict purchasing behavior

IV. To learn consumer recommendation patterns

V. To make sense of consumer behavior

There are today applications, which influence the next-generation marketing communication strategies. Which of above is/are among these strategies?

Soru 15

Which of the statements about social class below is correct?

Soru 16

In an American social class ranking, which of the following is positioned in between lower class and upper lower middle class?

Soru 17

Head & Shoulders's tagline “You never get a second chance to make a first impression” is a good example of .........................

Which of the following completes the sentence above correctly?

Soru 18

Secondary groups are ........1......, .........2....... and meet l.........3............ than primary groups.

Soru 19

How many people a dissatisfied customer will tell about his/her dissasisfactory experience?

Soru 20

Which of the following is not a tool for identifying opinion leaders?

TÜKETİCİ DAVRANIŞLARI - Deneme Sınavı - 5