Aof Panel

Soru 1

Which of the following fills the sentence below correctly?

Culture is society’s..........................

Soru 2

In an advertisement, a famous celebrity shows how to use a newly developed innovative disinfectant which claims that it will remove the bacteria and viruses from surfaces after spraying two times.

Which characteristics of culture is exemplified above?

Soru 3

Baby shower parties are a relatively new way of celebration for us. But that doesn't mean that giving gifts to expectant parents wasn’t done before baby showers became popular. New babies have always been a source of joy and celebration - but in past times, these kind of celebrations for babies were very different from what we know today.

The paragraph above can be a good example of which characteristics of culture?

Soru 4

Which of the following is not an element of Culture?

Soru 5

Which of the following terms describes the way a system adapts to its habitat?

Soru 6

Ritual is a set of multiple, symbolic behaviors that are practiced in a fixed sequence and repeated periodically.

Based on the definition above which of the following cannot be a ritual?

Soru 7

Which of the following generations is born after 2003?

Soru 8

Gender identity is a major component of a consumer’s ...................

which of the following fills the blank abowe correctly?

Soru 9

Which of the definitions below is given for the concept of enculturation?

Soru 10

I. Implied or imagined others

II. People around the individual

III. Virtual groups

IV. Social roles

V. Genes

Consumers are increasingly connected to each other. Which of above is among the social factors impacting on the consumer behavior?

Soru 11

..............focuses on the content of verbal, written, and visual communications,such as the copy and art composition of an advertisement.

Which of the followings fills the blank correctly?

Soru 12

Many economic behaviors of people are related to their status group or social class. Which of below is not appropriate to say about this issue?

Soru 13

I. It has people who have implicit relationships with each other

II. It has people who have explicit relationships with each other

III. It has individuals who share a sense of unity

IV. It has people who have permanent memberships of the group

V. It has people who have a set of objectives

The groups that people belong to can influence individual’s preferences and lifestyles. Which of above is among the common features of social groups?

Soru 14

Social power has the potential to change the attitudes, beliefs, and behaviors of consumers. What kind of social power arises when marketers promote their brands through celebrities?

Soru 15

Reference groups serve as sources of comparison and influence for people’s opinions and behavior. Which reference group below is that people may prefer to avoid or distance themselves from?

Soru 16

I. They support the company by buying more

II. They develop deeper brand engagement

III. They advocate more strongly on behalf of the brand

IV. They participate in the creation of new products

V. They gain information about a brand

In today’s marketing world, the brand community is very important for competitive advantage. Which of above is among the benefits directly provided by community members?

Soru 17

In today’s world, consumers can easily reach information in the pre-purchase phase of the buying decision process. Which of following is correct about this process?

Soru 18

Opinion leaders play a key role between the marketer and the consumer. Which of following refers to opinion leaders who influence others through emphasizing their personal experiences?

Soru 19

I. Fear of missing out

II. Attractiveness

III. Reliability

IV. Sincerity

V. Quality of information offered

An influencer aims to affect to buy or not to buy a product. Which of above is/are among the factors increasing the effect of influencers?

Soru 20

I. Feeling depressed

II. Social comparison

III. Social media posts

IV. Interesting event

V. Being macro influencer

Fear of missing out (FOMO) is connected to behaviors of consumers. Which of above is related with the concept of FOMO?

TÜKETİCİ DAVRANIŞLARI - Deneme Sınavı - 4