Aof Panel

Soru 1

I. evaluation of an object, a person or people

II. preparatory tendency for a specific behavior

III. understood as a result of the observation of a behavior

IV. do not overlap with concepts such as ‘belief’, ‘opinion’, and ‘ideology’

V. permanent concept and has a long-term tendency

It is important for marketers to uncover attitudes of consumers. Which of above is suitable to say about attitudes?

Soru 2

I. To measure changes in attitudes

II. To determine attitudes

III. To change attitudes

IV. To exhibit attitudes

V. To form attitudes

Attitudes are studied by companies in order to direct consumers to a specific purchasing behavior. Accordingly, which of above is among the aims of companies on attitudes of consumers?

Soru 3

Attitudes have many features. Which of below is not one of these features?

Soru 4

Consumers’ attitudes to object of attitudes can be complex. Which of below does represent the degree to which the attitude can be changed by outside influences?

Soru 5

Consumers’ attitudes to object of attitudes can be complex. Which of below does represent the level at which the consumer believes the attitude is correct?

Soru 6

There are three elements of an attitude as cognitive, emotional and behavioral. Which of below is correct about these elements?

Soru 7

I. consumer’s having no experience of using the product

II. the increase in the price or the difficulty of transportation

III. values of a consumer not being linked with characteristic of a brand

IV. complexity of consumers’ attitudes to object of attitudes

V. Low level of involvement of a consumer towards a product

There are factors that are effective in preventing attitude from turning into behavior. Which of above is among these factors?

Soru 8

Researchers developed the concept of hierarchy of effects to explain relative effect of three components attitudes. Which of below does represent the ordered hierarchy for hedonic consumption?

Soru 9

There are basic strategies used in forming or changing attitudes. Which strategy below does aim to change the beliefs accepted by society?

Soru 10

Which of attitude theories below does attempt to explain how current attitudes produce distortions of attitude-related objects and how these decisions mediate attitude change?

Soru 11

Why are consumption patterns influenced by the consumer's social class?

Soru 12

I. Consumption patterns

II. Income

III. Education

IV. Possessions

V. Neighbors

Which of the above are the determiners of a social class?

Soru 13

Why are groups other than family would affect consumer behaviours?

Soru 14

I. a set of norms

II. beliefs

III. lifestyles

IV. house

V. workplace

VI. occupation

Which of the above should people share in order to be considered as a social group?

Soru 15

Which of the following is not one of the characteristics of a social group?

Soru 16

Which of the following is not one of the power types that influence group members?

Soru 17

A .......... group is a group of actual or imaginary individuals that serve as sources of comparison and influence for people’s opinions and behaviour.

Soru 18

I. cost effectiveness

II. trust

III. traditional

IV. expensive

Which of the above are among the advantages of word of mouth (WOM) marketing?

Soru 19

I. Observation

II. Examination

III. Grading key roles

IV. Self identification

V. Self esteem

Which of the above are the ways of identifying opinion leaders?

Soru 20

I. attractiveness

II. reliability

III. sincerity

IV. education

V. financial situation

Which of the above factors are related to the effect of influencers?

TÜKETİCİ DAVRANIŞLARI - Deneme Sınavı - 2