Aof Panel

Soru 1

..... is the subjective thoughts, feelings, beliefs of a person about their own attributes and their evaluations of these attributes. Fill in the blank.

Soru 2

People with ..... expect themselves to be successful, and they are willing to take risks and enjoy being the center of attention.

Fill in the blank.

Soru 3

The gap between real and .... selves can be larger or smaller from person to person.
Especially people who experience larger gaps are targeted by marketers. Fill in the blank.

Soru 4

.... states that the formation of a self is due to interactions of the person with other people and assumes that people live in a symbolic environment. Fill in the blank.

Soru 5

Which of the followings is not considered as a level of extended self?

Soru 6

which level of extended self states that personal items like clothing, accessories, cars, instruments like guitar or pens are used for self-definition?

Soru 7

which level of extended self includes the person’s house, household items like
furniture?

Soru 8

... consists of three interrelated personality traits that measure calm-anxious, secure-insecure, and self-satisfying-self-pitying. fill in the blank.

Soru 9

... is the willingness of a consumer to prefer newly launched products early on. fill in the blank.

Soru 10

... is a factor expressing brand personality characteristics such as down-to-earth, honest, wholesome, and cheerful. fill in the blanks.

Soru 11

Products and experiences can provide meaning to people in different ways. Which type of consumption activities below is more about to express aspects of the self?

Soru 12

Products and experiences can provide meaning to people in different ways. Which type of consumption activities below is more about to participate in a mutual experience?

Soru 13

Consumer behavior is the totality of consumers’ actions. Which of the followings is not one of these actions?

Soru 14

Consumers may buy quite different things. Which of the terms below is the most inclusive to use for things consumers buy?

Soru 15

Household decision making is different from individual decision making. Which of household roles below does have necessarily some kind of power for ultimate decision making?

Soru 16

Which of the terms below does refer to gathering knowledge about factors affecting current and future needs and preferences of consumers?

Soru 17

I. Sequence of purchases

II. Buying frequency

III. Duration of patronage

IV. Proportion of purchase

V. Profit proportion of company

There are different kinds of indicators of customer loyalty. Which of above is among these indicators?

Soru 18

The perception process consists of different steps. Which two steps below are more about companies’ efforts to be noticed?

Soru 19

Which of the terms below is used to explain perceivers’ personal relevance to an offer?

Soru 20

Which concept below is used for people’s tendency to believe in generalizations about members of a group?

TÜKETİCİ DAVRANIŞLARI - Deneme Sınavı - 9