Aof Panel

Soru 1

... is a process where the information and experiences acquired consciously
or unconsciously shape the consumers’ behavior. Fill in the blank.

Soru 2

.... focuses on the learning that occurs as a result of consumer reactions to stimuli. Fill in the blank.

Soru 3

... focuses on consumer learning behavior through gathering and processing information to solve complex problems. Fill in the blank.

Soru 4

.... is an individual’s tendency to respond the same way to the conditioned stimulus and other stimuli similar to the conditioned stimulus. Fill in the blank.

Soru 5

... is the faculty of the brain where information and experience are stored and retrieved when needed. Fill in the blank.

Soru 6

... are generally associated with a need recognition and arise from consumers’ self-realization of the need. Fill in the blank.

Soru 7

consumers identify prior experience with a product from their memory for ..... Fill in the blank.

Soru 8

... include information acquired from free or low-priced product testers. Fill in the blank.

Soru 9

... is used generally for frequent purchases. Fill in the blank.

Soru 10

... refers to consumers’ perceptions of importance or personal relevance of an
object, event, or activity. Fill in the blank.

Soru 11

The terms like motives, needs, wants, desires, and goals differ in some ways from each other. Considering these terms which statement below is not appropriate?

Soru 12

Consumers can have both latent and manifest motives to purchase a product. Which statement below is more likely to reflect latent motive?

Soru 13

If a person is concerned about both aging and using anti-aging (chemical) cosmetics, which of below is expected to occur?

Soru 14

Which of below is appropriate to say about avoidance-avoidance motivational conflict?

Soru 15

Abraham Maslow proposed the hierarchy of needs theory and argued that people are driven by particular needs at particular times. According to his theory, which of below needs is less fundamental and pressing?

Soru 16

Which of theories below does argue that inconsistent attitudes can motive people to change their existing attitudes?

Soru 17

Self-determination theory distinguishes between intrinsic and extrinsic motivation. Which of below is not appropriate to say about this theory?

Soru 18

I. Affect encompasses both emotions and moods

II. Emotions and moods can mutually influence each other

III. Moods more depend on THE feelings of the person

IV. Emotions usually last longer than moods

V. Moods are accompanied by distinct facial expressions

There are differences between affects, emotions, and moods. Which of above is appropriate to say about these terms?

Soru 19

According to appraisal theory different appraisals lead to different reactions. Which of below is a correct sequence for reaction according to this theory?

Soru 20

I. People rely on their feelings when making judgements

II. Consumers decide to buy considering their feelings

III. If people are in a good mood, their evaluation of stg is better

IV. Companies should try to make their consumers feel good

V. Evaluations and interpretations of events determine emotions

According to feeling-as-information theory which of above is suitable to say?

TÜKETİCİ DAVRANIŞLARI - Deneme Sınavı - 8