İŞL460U
TÜKETİCİ DAVRANIŞLARI - Deneme Sınavı - 5
Ara Sınav
65051
Soru 1
Which of the following brand personality dimension reflects the famous tag line of Apple Brand's "Think different"?
Soru 2
Which of the following are components of the motivation process?
Soru 3
What is a latent motive?
Soru 4
Which of the following is/are true according to hierarchy of needs theory?
Soru 5
Which of the following are true of balance theory?
Soru 6
Which of the following are true of trio of needs theory?
Soru 7
Which of the following is an example of extrinsic motivation?
Soru 8
Which of the following best defines emotion?
Soru 9
Which of the following is/are true of emotions in marketing?
Soru 10
Which of the following is true according to appraisal theory?
Soru 11
Which of the following is true according to feelings-as-information theory?
Soru 12
Which of the following is associated with consumer behaviour from marketing perspective?
Soru 13
Which of the following is not one of the factors which is associated with loyal customers?
Soru 14
Which of the following is true in terms of order in a perception process?
Soru 15
Which of the following is a Gestalt principle in perception?
Soru 16
Assignment of meaning to sensations is named as .............
Which of the following completes the sentence above correctly?
Soru 17
I. A set of cognitive generalisation
II. Characteristics of a social category
III. Exaggerated and negative judgments
Which of the following define the concepts which the basic characteristics are given above?
Soru 18
In Turkish culture the strong association between tea and simit is an example of ...........
Which of the following completes the sentence above correctly?
Soru 19
Perception is the process of ............, ............. and .............. information inputs to produce meaning.
Which of the following completes the sentence above correctly?
Soru 20
Gathering knowledge on the factors that affect both current and future needs and preferences of the consumers is called .....................
Which of the following completes the sentence above correctly?