Aof Panel

Soru 1

Which of the following is a defining characteristics of wants?

Soru 2

Which of following examples latent motive of consumer can be more easily detected?

Soru 3

I. Marketing cosmetic products by emphasising not containing chemical ingredients.

II. Marketing electronic products with the strategy of "buy now, pay (more) later".

Which of the following types of conflicts intended to be resolved in above examples, respectively?

Soru 4

I. People are driven by particular needs at particular times.

II. The most indispensable needs are physiological needs.

III. A person create art while s/he can hardly meet her basic needs.

According to Maslow's motivation theory, which of above statement is true?

Soru 5

According to self-determinaton theory which is the following is associated with extrinsic motivation?

Soru 6

Emotion is a complex experience of ..............., .................. and ................. that reflects the personal significance of a thing, an event, or a state of affairs.

Which of the following completes the sentence above correctly?

Soru 7

Which of the following is true regarding mood?

Soru 8

Which one of the following is defined as the subjective thoughts, feelings, beliefs of a person about their own attributes and their evaluations of these attributes?

Soru 9

I. People rely on their feelings as diagnostic information.

II. If people are in good mood, their evaluations of product are good.

III. Companies try to make their consumers feel good.

According to feeling-as-information which of the above statements is true?

Soru 10

A person may feel fit and tall, but actually, when measured, he may not be considered fit and tall according to the general standards

Which one of the following dimensions of self is related to the above example?

Soru 11

Affect can be experienced in the form of ................. and ....................

Which of the following completes sentence above correctly?

Soru 12

Which of one of the following group would be willing to take risks?

Soru 13

Which one of the following groups is especially targeted by marketers?

Soru 14

Which of the following refers to the self created through a creative individual process?

Soru 15

According to self-determination theory what are the ABC's of self-determination?

Soru 16

Which one of the following correctly constitute the front stage indicated in the Goffman's theatrical analogy?

Soru 17

In which one of the following congruences, self-approval is the motive to buy a brand?

Soru 18

Which one of the following is the motive to buy the brand in the actual self-image congruency with brand image?

Soru 19

Which one of the following is true for personality?

Soru 20

Which one of the following traits refers to a desire for unique, new, and complex experiences?

TÜKETİCİ DAVRANIŞLARI - Deneme Sınavı - 4