Aof Panel

Soru 1

People who have tried the product for the first time are not expected to come out of this group. However, they are also willing to try new products. The difference between this group from early adopters is that they are a bit more difficult to persuade.

Which of the following groups is described in the paragraph given above?

Soru 2

Firms which have weak innovation processes with poor innovation success are defined as _______ firms.

Which of the following completes the sentence above?

Soru 3

I. Idea generalization and mobilization

II. Experimentation

III. Sales management

IV. Commercialization

Which of the above is/are among the elements of the innovation process?

Soru 4

I. Failure, risk, and resource expenditures are emphasized.

II. Possible ideas are broadly communicated.

III. Egos play a large role in idea evaluation.

IV. There is a wide range of defined idea sources.

Which of the above is/are among the features of the robust firms?

Soru 5

Which of the following is among the features of brittle organizations in the diffusion and implementation process?

Soru 6

I. Flexible organizational culture

II. Predetermined failure report

III. Positive organizational climate

IV. Qualified human resources

Which of the above is/are important for the effectiveness of the new idea development process?

Soru 7

Which of the following phases of the innovation process allows us to evaluate an idea and understand its potential benefits and problems?

Soru 8

I. The idea is tested at this stage.

II. It involves bringing new products or services to the market.

III. It is the creation of the infrastructure required for the production phase of the prototyped product.

IV. At this stage, the idea is either eliminated or taken to the idea repository for re-evaluation.

Which of the above is/are feature(s) of the experimentation phase of the innovation process?

Soru 9

Which of the following stages of the innovation process involves the process of bringing new products or services to the market and introducing the idea of innovation to the target audience?

Soru 10

I. It is the final stage of the innovation process.

II. It is the process of acceptance of the product by the consumers.

III. It is the creation of the infrastructure required for the production phase of the prototyped product.

IV. At this stage, the product starts to be marketed to consumers.

Which of the stages of the innovation process is described above?

Soru 11

Which of the following is the consumer group that involves the people who do not like the innovations?

Soru 12

I. Idea generation and mobilization

II. Diffusion and implementation

III. Experimentation

IV. Commercialization

V. Advocacy and screening

Which of the following represents the correct order of the innovation process?

Soru 13

I. Procedures are defined to evaluate sources.

II. Idea sources are limited in range and scope.

III. Idea hoarding may be present, limiting mobilization.

IV. There are multiple venues to identify ideas.

Which of the above is/are true about the idea generation and mobilization process in robust firms?

Soru 14

I. Focus is on the short term impact and revenues or local context.

II. Egos play a large role in idea evaluation.

III. Evaluation is as transparent as possible.

IV. Possible ideas are broadly communicated.

Which of the above is/are true about the advocacy and screening process of brittle organizations?

Soru 15

I. Failure is considered the end of the process.

II. Market response feedback is given to experimenters.

III. There is one hit wonder syndrome.

IV. Consumers are involved.

Which of the above is/are true about the commercialization process of the robust organizations?

Soru 16

I. The whole organization is targeted.

II. Social networks are utilized.

III. Existing initiatives are incorporated.

IV. Objectives may be arbitrary.

Which of the above is/are true about the diffusion and implementation process of the robust organizations?

Soru 17

_______ is the creative process or procedure that a firm uses to figure out solutions to any number of difficult challenges. In this process, there are existing ideas that can be a source of innovation.

Which of the following completes the sentence above?

Soru 18

I. This phase allows us to evaluate an idea and understand its potential benefits and problems.

II. It makes it easier for us to make decisions about the potential of the newly created idea.

III. In this process, ideas are transformed from their raw form to their more mature form.

Which of the following phase of the innovation process is described above?

Soru 19

I. Ideas can be eliminated in this phase.

II. Ideas are tested according to their applicability.

III. Ideas can be taken to the idea repository for re-evaluation.

Which of the following phases of the innovation process is described above?

Soru 20

_______ is the process of bringing new products or services to the market. At this stage, the idea of innovation is introduced to the target audience. The main purpose is to make the target audience find the idea attractive.

Which of the following completes the sentence above?

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