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STRATEJİK YÖNETİM

5. Ünite
Soru 1
Which of the following describes backward integration?
Soru 2
The description for the strategy is "Increasing the sales of the firm’s existing products
through intensive marketing efforts". 

Which of the following strategy types pertains to the description above?

Soru 3
Generic strategies consist of three basic
strategies “applicable” to any business: cost
leadership, differentiation and focus.

Which of the  combinations below describes the positioning for " Cost leadership"?

Soru 4
Which of the following describes "differentiation" as one of the generic strategies introduced by Porter?
Soru 5
What is the main feature of the "Focus" strategy that distinguishes this strategy from the other generic strategies?
Soru 6
Which one of the following is one of the situations that lead companies to prefer "forward integration" for their operations?
Soru 7
Concentration strategies are the strategies where
an organization concentrates on a product, service
or market. There are a variety of these strategies.

One of them is market penetration.Which of the following is one of the tactics for penetrating into markets?

Soru 8
How different is concentration strategy from diversification strategy?
Soru 9
Defensive strategies include retrenchment, divestiture, and liquidation.

Which of the following is a reason for businesses to apply divestiture strategy?

Soru 10
A strategic alliance (partnership) is a form of
relationship intended to ensure a transnational
initiative not including a stockholding.

Which of the following motivations for strategic alliances is about critical mass requirement?

Soru 11
I. Cost Leadership

II. Differentiation

III. Focus

According to Porter, which of the above items are main options?

Soru 12
I. Forward integration

II. backward integration

III. Horizontal integration.

Which of above items integration strategies consist of?

Soru 13
Which one of the followings refers to increasing the sales of the firm’s existing products through intensive marketing efforts?
Soru 14
Which strategy involve moving an organization from a single service or product to additional industry areas which are or are not associated with the existing business?
Soru 15
I. Insufficient strategic management

II. Rich financial administration

III.Competitive powers

Which of the above items is/are the cause/s of employing defensive strategies?

Soru 16
Which of the followings is called joint venture?
Soru 17
When the business unit or department does not make profit, or the transaction is not performed and is not done within a satisfactory investment or time structure, what is made?
Soru 18
When a business is not well managed, or it cannot cope with the underlying changes or sales that remain below the targets constantly, what can be the only option?
Soru 19
I. The synergy and collaboration capability is overestimated by managers,

II. Administrative troubles and obstacles are misjudged.

III. Crucial administrators are left behind after acquisition.

IV. The hidden weaknesses of the business are realized too late.

V. A lot of costs are funded, and the profit is not taken back soon.

Which of the above items are the predictable explanations for failure of unrelated diversification?

Soru 20
I. Changes over time within the company or industry

II. Diversification made as a result of incorrect evaluations

III. Excessive diversification leading to boosted bureaucratic expenditures.

Which of the above items are reasons why a business concept centered on both of diversification strategies causes malfunction of competitive advantage?