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STRATEJİK YÖNETİM

3. Ünite
Soru 1
_______ is the environment that includes constituents with direct involvement with the firm.

Which of the following completes the sentence above?

Soru 2
Which of the following is among the main constituents of industry environment?
Soru 3
Which of the following is among the political factors?
Soru 4
Which of the following is among the socio-cultural factors?
Soru 5
Which of the following is among the technological factors?
Soru 6
Which of the following is not among the basic activities that businesses should pay attention to in the external environment analysis?
Soru 7
_______ is the process of gathering data by examining the changes in the external
environment of the firm.

Which of the following completes the sentence above?

Soru 8
Which of the following is not among the qualitative forecasting techniques?
Soru 9
Which of the following is not among the main purposes of an industry analysis?
Soru 10
Which of the following is not a part of the Porter’s Five Forces Competition Model?
Soru 11
I. Businesses that closely follow the current developments around them can easily see threats and opportunities.

II. Businesses that invest in global warming and climate change issues today may become market leaders in the future.

III. Businesses operating in a competitive industry that only focus on the internal environment may fail in a short time.

Which of the above is/are correct?

Soru 12
I. Increasing consumer consciousness

II. Competitive pressures

III. Technological developments

Which of the factors above have pushed companies to act differently from what they used to do in the past?

Soru 13
I. Changeability of markets

II. Predictability of changes

III. Changeability of internal factors

Which of the following can be considered as environmental factors affecting the company?

Soru 14
I. Customers
II. Competitors
III. Suppliers

Which of the above is/are among the dimensions that make up the industry environment?

Soru 15
I. Trade Regulations and Tariffs
II. Political parties and alignments
III. Legislation (e.g. on taxation)

Which of the above is/are among the political factors that affect the General Environment?

Soru 16
I. Export and import figures

II. Inflation

III. Unemployment

IV. Education and health

Which of the above is/are among the economic factors affecting the General Environment?

Soru 17
Which of the following is not among the basic activities that businesses should pay attention to in the external environment analysis to predict possible threats and evaluate opportunities?
Soru 18
Which of the following is not true?
Soru 19
I. A “microenvironment” is the environment where companies sell their products or services, interact with competitors, and provide the materials they need for the production process.

II. The industry environment is sometimes referred to as the “operation environment”.

III. Activities of firms within an industry directly or indirectly affect other businesses.

Which of the above propositions is/are correct?

Soru 20
I. To review the factors that influence the way the industry develops,
II. To investigate the status of competitors,
III. To detect what threats or opportunities they create for the firm,
IV. To understand the firm’s position relative to other participants in the industry.

Which of the above is/are among the main purposes of an industry analysis?