Aof Panel

Soru 1

Which of the following is not one of the dimensions when deciding on the organisational design of marketing department?

Soru 2

" using another firm for the manufacture of needed components or products or delivery of a service"

Which of the following terms has the definition given above?

Soru 3

Which of the following does not exist in "a simple sales department"?

Soru 4

In a modern marketing department, who is "Sales force" headed by?

Soru 5

" It is the organizational structure which staff assigned to both the functional department and the project or product manager. In this structure, two or more business units use the functional departments of the enterprise to increase profitability."

Which of the following terms has the definition given above?

Soru 6

Considering the Effect of Different Departments on Marketing Activities; Which of the following has the most effect on decisions on advertising messages?

Soru 7

" It is an action plan that helps the organization achieve its goals by forging the best fit between the firm and the environment"

Which of the following has the definition above?

Soru 8

Which of the following is the definition of marketing implementation?

Soru 9

I - identifying functional expenses, companies should measure how much of their expenses will be for each activity

II - the company determines how the functional expenses are associated with each of the activites and assigns these functional expenses to the marketing entities

III - preparing a profit and loss statement for each marketing entity

IV - assigning functional expenses to marketing entities

What is the correct order of the marketing profitability analysis steps given above?

Soru 10

Considering the types of marketing control; which of the following is one of the control ways of strategic control?

Soru 11

Which of the following dimensions can be achieved through a range of mechanisms including hierarchical reporting relationships, information systems, cross-functional teams, matrix structures, and coordinator positions?

Soru 12

Which of the following does NOT exist in a simple sales department?

Soru 13

Which of the following is the best option to complete the sentence below?

'__________ is responsible for resolving disputes, being referee, brand, and developing new brands so that the brands of the same firm do not come across.'

Soru 14

Which of the following positions does NOT exist in a Functional Marketing Organisation?

Soru 15

Which of the following is NOT one of the responsibilities of a product or a brand manager?

Soru 16

Which of the following is the best option to complete the sentence below?

'__________ is the process by which firms assess the effects of their marketing activities and programs and make necessary changes and adjustments.'

Soru 17

Which of the following is NOT one of the expected outcomes of marketing controls?

Soru 18

The steps below are related with __________.

'Identifying functional expenses, determining how they are associated with each of the activities, assigns them to the marketing entities, preparing a profit and loss statement for each marketing entity and assigning functional expenses to marketing entities.'

Soru 19

Which unit uses or is responsible from the following control ways?

'Marketing effectiveness rating instrument, marketing audit, marketing excellence review and company’s ethical and social responsibility review.'

Soru 20

Which of the following units is responsible for the strategic control?

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