PZL220U
PAZARLAMA YÖNETİMİ
7. Ünite
Soru 1
Which ones are the components of a marketing strategy? I. Market Segmentation II. Market Targeting III. Positioning IV. Developing a Marketing Mix
Soru 2
Which option belongs to strategic planning?
Soru 3
Which information is true for strategic and marketing planning? I.Strategic planning has a short-term perspective. II.Marketing planning has a long-term view. III.There is an interdependence between strategic planning and marketing planning.
Soru 4
Which one is not a component of a company’s macro external environment?
Soru 5
Which of the following are features of marketing planning?
I.Has an overall, long-term organizational direction.
II.Functional and professional orientations likely to overweigh.
III. Goals are separated to specific targets.
Soru 6
Which of the following is NOT a feature of strategic planning?
Soru 7
Which of the following is TRUE about mission statement?
I. It answers the question of “What is our business?”
II. It specifies a dream.
III. It can be found in annual reports and web-sites of corporations.
Soru 8
Which of the below is TRUE about corporate social responsibility?
Soru 9
Which of the below is an element of a company’s macro external environment?
Soru 10
Which of the following is NOT an example of marketing intermediaries?
Soru 11
Which of the below is TRUE about market segmentation?
Soru 12
Which of the following is TRUE about undifferentiated marketing?
I. It is also called mass marketing.
II.With this strategy, a company ignores market segment varieties and provides one offer for the whole market.
III. Developing a product or service which satisfies all consumers is easily achievable.
IV. A popular example is Henry Ford’s strategy for its Model T.
Soru 13
Which of the below aims to tailor products and marketing programs according to individual’s and local customer groups’ needs and want?
Soru 14
Which of the below is TRUE about positioning? I.It comes after deciding on the segments of the market to enter. II. It is what is created in the minds of the target customers. III. A company's product or brand is positioned as high-quality in the minds of consumers only if the customers believe so.
Soru 15
Which ones are the objectives for strategic business units? I. Specific II.Measurable III.Achievable IV.Relevant V.Time-sensitive
Soru 16
If marketers choose to divide the market according to consumers’ knowledge, attitudes, uses, or responses to a product, this means they are using .............. segmentation.
Please fill in the gap with the appropriate option.
Soru 17
Mass marketing is also called .............
Soru 18
Marketing mix includes the key elements for marketing strategy. They are also called 4Ps of marketing. Which option is not one of these?
Soru 19
While setting the ......., company has five major objectives: survival (of course this is the major objective), maximum current profit, maximum market share, maximum market skimming, and product-quality leadership. Please fill in the gap with the appropriate option.
Soru 20
.............. aims to tailor products and marketing programs according to individual’s and local customer groups’ needs and wants. Please fill in the gap with the appropriate option.