PZL220U
PAZARLAMA YÖNETİMİ
5. Ünite
Soru 1
Which of the following is not among the elements of the communication process?
Soru 2
Which of the following is also called the source of the message?
Soru 3
Which of the following is the term used for the part of the response that is communicated back to the message source?
Soru 4
Which of the following can be defined as the collection of all elements in an organization’s marketing mix that facilitates exchange by establishing shared meaning with its customers?
Soru 5
Which of the following is not among the basic tools used to accomplish an organization’s communication objectives?
Soru 6
Which of the following is the aim of promotional tools?
Soru 7
Which of the following can be defined as; non-personal mass communication using mass media?
Soru 8
In which kind of advertisement “typical” people use a product in a normal setting?
Soru 9
Which of the following is interactive and flexible and provides feedback?
Soru 10
In which of the following promotional efforts are directed to sales force and intermediaries like the retailers?