PZL220U
PAZARLAMA YÖNETİMİ
4. Ünite
Soru 1
Considering the role of marketing channels, which of the following best explains the example below?
'A company buys variety of products from producers for reselling in association with each other.'
Soru 2
Considering the 'Channel Functions and Flows', which of the following best explains the example below?
'A company making buying - selling agreements online.'
Soru 3
Which of the following is NOT one of the flows in the distribution channels?
Soru 4
Considering the distribution channel system service outputs, which of the following best explains the example below?
'A white goods selling company also promises the customers with installation and repairs.'
Soru 5
What type of distribution is used in the example below?
'Coca-Cola is distributed through every sales center or outlet almost everyday.'
Soru 6
How many steps does evaluation of the major channel alternatives in terms of economic criteria involve?
Soru 7
What kind of power is used by the manufacturer in the example below?
'A food company asks its franchisees to redecorate their stores, and all the franchisees agree since they are happy to work with such reputable company in the market.'
Soru 8
An integration of an airline company with a travel agency or insurance company is an example for ............?
Soru 9
Franchising system like McDonald’s, Burger King and Pizza Hut in fast food industry are examples to ............?
Soru 10
What type of retailing is mentioned in the following example?
'People buying soda from a vending machine in a shopping mall.'