PZL220U
PAZARLAMA YÖNETİMİ
4. Ünite
Soru 1
Which of the following is the term used for sets of interdependent organizations involved in the process of making a product or service available for use or consumption?
Soru 2
I. Marketing channel is set of interdependent organizations.
II. Operating a marketing channel is a process.
III. Logistics does not affect individual consumers.
IV. The purpose of the marketing channel is to satisfy the final customers in the market.
Which of the statements above are true for marketing channel?
Soru 3
Which of the following refers to bringing together similar inventory from a number of sources into a larger homogeneous supply?
Soru 4
Which of the following channels is the one in which buying and selling agreements are made?
Soru 5
Which of the following is not among the flows in the distribution channels?
Soru 6
Which of the following is not among the basic topics that should be taken into account when making channel design decisions?
Soru 7
Which of the following refers to utilizing only a limited number of intermediaries within a given market?
Soru 8
Which of the following wholesalers are independent intermediaries who take ownership of the goods, bear risks, often purchase goods and resell them to industrial buyers?
Soru 9
Which of the following is the overall goal of logistics?
Soru 10
Which of the following includes all activities related to receiving, entering and processing orders?
Soru 11
Which of the following terms is not included in the definition of "marketing channel"?
Soru 12
Which of the following is not one of the actors of marketing channel?
Soru 13
"the value or usefulness of a product in meeting customer needs and wants"
which of the following terms has the given definition?
Soru 14
Which of the given statements is the definition of "Possession utility"?
Soru 15
Which of the following terms fills in the blank accurately?
"____________refers to bringing together similar inventory from a number of sources into a larger homogeneous supply"
Soru 16
" It is related to the sorting function, which bridges the discrepancy between the assortment of goods and services generated by the producer and the assortment demanded by the consumer."
Which of the following has the given definition?
Soru 17
Which of the following statements define "the financial channel"?
Soru 18
Which of the given order is accurate for marketing flow?
Soru 19
I - establishing channel objectives and constraints
II -evaluating the major alternatives
III - analyzing customer needs and wants
IV - identifying major channel alternatives
What's the best order of the given steps of efficient channel design?
Soru 20
" It consists of independent firms at different levels of the production and distribution, integrating their programs with a legal contract to achieve more sales or savings effect than they could obtain alone"
Which of the following has the definition given above?