PZL220U
PAZARLAMA YÖNETİMİ
3. Ünite
Soru 1
Which of the following is NOT one of the factors affecting price decisions?
Soru 2
Which of the following 'External Factors Affecting Price Decisions' is mentioned in the example below?
'The government decreased the tax rates %15 on automobiles and the sales were boosted.'
Soru 3
Which of the following is the best option to complete the sentence below?
............ is a conspiracy in which two or more competitors set prices together.
Soru 4
Which of the following about 'cost' is TRUE?
Soru 5
Which pricing steps should be taken to survive/maintain status quo?
Soru 6
Which of the following is NOT one of the cost-based pricing approaches?
Soru 7
Which of the following 'Competitor-Based Pricing' best explains the example below?
'A chocolate company releases a new product with a very low price to attract its customers.'
Soru 8
Considering the 'Price Setting Process', which of the following order of steps is TRUE?
Soru 9
Which of the following 'New-Product Pricing Strategies' best explains the example below?
'A multinational chemical company release its new cleaning product with a low price and wants to get into the market as quickly as possible.'
Soru 10
Which of the following 'Product Mix Pricing Strategies' best explains the example below?
'A company sells its popular clothes softeners packed together with its wet towels which are not that popular.'