Aof Panel

Soru 1

Which of the following is NOT one of the tools that managers use to check on annual plans?

Soru 2

Which ones are the components of a marketing strategy? I. Market Segmentation II. Market Targeting III. Positioning IV. Developing a Marketing Mix

Soru 3

Which option belongs to strategic planning?

Soru 4

Which information is true for strategic and marketing planning? I.Strategic planning has a short-term perspective. II.Marketing planning has a long-term view. III.There is an interdependence between strategic planning and marketing planning.

Soru 5

Which one is not a component of a company’s macro external environment?

Soru 6

What is the process of establishing a commonness, or oneness of thought between a message sender and a receiver?

Soru 7

In the communication process what is the function of television, radio, newspapers, magazines, the Internet or billboards?

Soru 8

What is the reaction of the receiver after being exposed to the message?

Soru 9

What is defined as the collection of all elements in an organization’s marketing mix that facilitates exchange by establishing shared meaning with its customers?

Soru 10

Which of the followings are the elements of the promotional mix?

I. Advertising

II. Direct marketing

III. Sales promotion

IV. Personal selling

V. Public relations

Soru 11

Which of the followings are the functions of promotional tools?

I. Promotion can inform and make potential customers aware of an organization’s offering.

II. Promotional tools influence and persuade the consumers.

III. Promotional tools attempt to persuade customers of the desirability of entering into an exchange relationship.

IV. Promotion helps to differentiate a brand.

Soru 12

In some of the ads, a specific character is created to represent the brand. What kind of a message execution style is this?

Soru 13

Which of the following is a disadvantage of public relations?

Soru 14

In which personal selling process step, sales person arranges a meeting with the prospect and gathers important information about the customer?

Soru 15

Based on the ladder of communication effects model, which stage occur after trial of the product several times?

Soru 16

Which of the following are features of marketing planning?

I.Has an overall, long-term organizational direction.

II.Functional and professional orientations likely to overweigh.

III. Goals are separated to specific targets.

Soru 17

Which of the following is NOT a feature of strategic planning?

Soru 18

Which of the following is TRUE about mission statement?

I. It answers the question of “What is our business?”

II. It specifies a dream.

III. It can be found in annual reports and web-sites of corporations.

Soru 19

Which of the following is not among the elements of the communication process?

Soru 20

Which of the following is also called the source of the message?

PAZARLAMA YÖNETİMİ - Deneme Sınavı - 6