PZL220U
PAZARLAMA YÖNETİMİ - Deneme Sınavı - 5
Dönem Sonu Sınavı
55944
Soru 1
Which of the following is the term used for the part of the response that is communicated back to the message source?
Soru 2
Which of the following can be defined as the collection of all elements in an organization’s marketing mix that facilitates exchange by establishing shared meaning with its customers?
Soru 3
Which of the following is not among the basic tools used to accomplish an organization’s communication objectives?
Soru 4
Which of the following is the aim of promotional tools?
Soru 5
Which of the following can be defined as; non-personal mass communication using mass media?
Soru 6
In which kind of advertisement “typical” people use a product in a normal setting?
Soru 7
Which of the following is interactive and flexible and provides feedback?
Soru 8
In which of the following promotional efforts are directed to sales force and intermediaries like the retailers?
Soru 9
Which of the below is TRUE about corporate social responsibility?
Soru 10
Which of the below is an element of a company’s macro external environment?
Soru 11
Which of the following is NOT an example of marketing intermediaries?
Soru 12
Which of the below is TRUE about market segmentation?
Soru 13
Which of the following is TRUE about undifferentiated marketing?
I. It is also called mass marketing.
II.With this strategy, a company ignores market segment varieties and provides one offer for the whole market.
III. Developing a product or service which satisfies all consumers is easily achievable.
IV. A popular example is Henry Ford’s strategy for its Model T.
Soru 14
Which of the below aims to tailor products and marketing programs according to individual’s and local customer groups’ needs and want?
Soru 15
Which of the below is TRUE about positioning? I.It comes after deciding on the segments of the market to enter. II. It is what is created in the minds of the target customers. III. A company's product or brand is positioned as high-quality in the minds of consumers only if the customers believe so.
Soru 16
I. Structure
II. Coordination
III. Management
Which one(s) of these is/are among the the most important dimensions when deciding on the organisational design of marketing department?
Soru 17
Which one of the following refers to the system of behavioural norms and shared values passing from generation to generation in an organisation or in a system?
Soru 18
I. Structure
II. Culture
III. Power
Which one(s) of these dimensions focus(es) on conflicts, coalitions and the dynamic interplay between groups within a company?
Soru 19
Which one of the following is responsible for resolving disputes, being referee, brand, and developing new brands so that the brands of the same firm do not come across?
Soru 20
"The organisation of marketing department is divided into the five
categories." Which one of the following is not one of them?
categories." Which one of the following is not one of them?