Aof Panel

Soru 1

Which of the following marketing mix does not include?

Soru 2

Which of the following is not one of the dimensions when deciding on the organisational design of marketing department?

Soru 3

" using another firm for the manufacture of needed components or products or delivery of a service"

Which of the following terms has the definition given above?

Soru 4

Which of the following does not exist in "a simple sales department"?

Soru 5

In a modern marketing department, who is "Sales force" headed by?

Soru 6

" It is the organizational structure which staff assigned to both the functional department and the project or product manager. In this structure, two or more business units use the functional departments of the enterprise to increase profitability."

Which of the following terms has the definition given above?

Soru 7

Considering the Effect of Different Departments on Marketing Activities; Which of the following has the most effect on decisions on advertising messages?

Soru 8

" It is an action plan that helps the organization achieve its goals by forging the best fit between the firm and the environment"

Which of the following has the definition above?

Soru 9

Which of the following is the definition of marketing implementation?

Soru 10

I - identifying functional expenses, companies should measure how much of their expenses will be for each activity

II - the company determines how the functional expenses are associated with each of the activites and assigns these functional expenses to the marketing entities

III - preparing a profit and loss statement for each marketing entity

IV - assigning functional expenses to marketing entities

What is the correct order of the marketing profitability analysis steps given above?

Soru 11

Considering the types of marketing control; which of the following is one of the control ways of strategic control?

Soru 12

At corporate level, which one is a stage that starts with describing an overall purpose and mission?

Soru 13

Which of the statement or statements below are the features of strategic planning?

I Functional and professional orientations likely to overweigh

II Goals are separated to specific targets

III Significance of goals and strategies is only recognizable over the long term

IV Has an overall, long-term organizational direction

Soru 14

Which one below is true for the concepts of vision and mission?

Soru 15

Which ones below are true for a company' external environment?

I External environment consists of several actors, forces and partners which have an influence on company’s ability of building and sustaining good relationships with target customers.

II Various companies constantly analyse the external environment and adapt if necessary.

III Understanding the external environment helps companies to adapt their strategies accordingly.

IV Through situation analysis, companies are able to understand changing trends and search for opportunities

Soru 16

What type of environment demographic environment is?

Soru 17

Which option below gives the micro external environment’s actors correctly?

Soru 18

One of the tools to develop a situation analysis is called SWOT Analysis. What does SWOT stand for?

Soru 19

___________ consists a group of consumers sharing similar needs, wants and purchase behavior. Which one below completes the sentence?

Soru 20

For consumers who are careful about their diet, some companies produces “light” versions of its products. What type of marketting strategy these companies use here in this example?

PAZARLAMA YÖNETİMİ - Deneme Sınavı - 11