Aof Panel

Soru 1

With this strategy companies, seeing the individual in every customer, analyze the specific features in every customer. Which of the marketing strategies below is mentioned here?

Soru 2

Which of the following shows the correct order in a communication process?

Soru 3

Which of the following is an example of a feedback in the following case?

'A woman watches a TV commercial of a famous ice-cream brand and ......... .'

Soru 4

Which of the following is NOT one of the basic tools consists in the promotional mix?

Soru 5

Which of the following about personal communication and mass communication in marketing is correct?

Soru 6

Considering the functions in the marketing communication mix, which of the following is the correct function advertising performs in the following sentence?

'Advertising makes consumers aware of new brands, educates them about a product’s distinct features and benefits, and facilitates the creation of positive brand images.'

Soru 7

Which of the following may NOT be considered as a criteria of an effective advertisement?

Soru 8

Which of the following is the message execution style of the example below?

'Tarkan, a very famous pop star in Turkey, recommends a soft drink to people.'

Soru 9

Which of the following is one of the disadvantages of Public Relations?

Soru 10

Which of the following selling positions fits best for the example below?

'A seller presenting new types of insurances like data security insurance to the industrial companies.'

Soru 11

Considering the basic characteristics of 'Direct Marketing', which of the following is the 'Interactive Process'?

Soru 12

Which of the following dimensions can be achieved through a range of mechanisms including hierarchical reporting relationships, information systems, cross-functional teams, matrix structures, and coordinator positions?

Soru 13

Which of the following does NOT exist in a simple sales department?

Soru 14

Which of the following is the best option to complete the sentence below?

'__________ is responsible for resolving disputes, being referee, brand, and developing new brands so that the brands of the same firm do not come across.'

Soru 15

Which of the following positions does NOT exist in a Functional Marketing Organisation?

Soru 16

Which of the following is NOT one of the responsibilities of a product or a brand manager?

Soru 17

Which of the following is the best option to complete the sentence below?

'__________ is the process by which firms assess the effects of their marketing activities and programs and make necessary changes and adjustments.'

Soru 18

Which of the following is NOT one of the expected outcomes of marketing controls?

Soru 19

The steps below are related with __________.

'Identifying functional expenses, determining how they are associated with each of the activities, assigns them to the marketing entities, preparing a profit and loss statement for each marketing entity and assigning functional expenses to marketing entities.'

Soru 20

Which unit uses or is responsible from the following control ways?

'Marketing effectiveness rating instrument, marketing audit, marketing excellence review and company’s ethical and social responsibility review.'

PAZARLAMA YÖNETİMİ - Deneme Sınavı - 10