PZL220U
PAZARLAMA YÖNETİMİ - Deneme Sınavı - 5
Ara Sınav
55928
Soru 1
What are the factors influencing pricing decisions in a market?
Soru 2
Which external factors should be considered in price setting?
Soru 3
The pricing decisions for a product are affected by internal factors. What costs affect prices as a internal factor?
Soru 4
What is a strategic pricing gap?
Soru 5
What is value pricing strategy in marketing?
Soru 6
How do you calculate break even pricing?
Soru 7
What is a competitive price?
Soru 8
What are the 6 steps in determining price?
Soru 9
What are new product of pricing strategies?
Soru 10
Which of them below is NOT a product?
Soru 11
How many levels do products have?
Soru 12
Which of the following is the best option to complete the sentence below?
A ............ is the fundamental need or want that consumers satisfy by consuming the product or service.
Soru 13
Considering the five levels of product, which of the following explains the example below?
'Turkish Airlines cabin crew delivered heart shaped chocolate to all passengers on board on St.Valentines day.'
Soru 14
Which of the following levels of product best explains the situation below?
'Aegean Restaurant serves fresh sea food to its customers on every visit and the customers become regulars because they are extremely satisfied with what they eat?
Soru 15
How many groups do products fall into according to their durability and tangibility?
Soru 16
Considering the 'Classification of Consumer Products', which of the following best classifies the example below?
'John buys his wife a 8.500 dollar bracelet from a Cartier jewellery store for their 5th wedding anniversary.'
Soru 17
Which of the following is the best option to complete the sentence below?
'............ are purchased without any planning or search effort.'
Soru 18
Considering the product mix of a company, which of the following best explains 'Apple Company' selling iPhone XS, iPhone XR, iPhone 8 and iPhone 7 in Apple Stores at the same time?
Soru 19
Which of the following is NOT a good idea when choosing a good brand name?
Soru 20
In which of the following 'product life-cycle stages' competitors are few?