Aof Panel

Soru 1

Which function of marketing channels refers to bringing together similar inventory from a number of sources into a larger homogeneous supply?

Soru 2

Which marketing channel is related to the sorting function, which bridges the discrepancy between the assortment of goods and services generated by the producer and the assortment demanded by the consumer?

Soru 3

What is the function of negotiation channel?

Soru 4

Which marketing system joins production and distribution functions under single ownership and makes the producer undertake the functions of wholesaler or retailer?

Soru 5

_____ is the marketing system created by two or more unrelated companies at the same channel level, which put together resources and programs temporarily or permanently to capture marketing opportunities.

Choose the correct option to complete the definiton above.

Soru 6

IKEA’s use of both physical store and internet store for furniture sales is an example for which of the following marketing systems?

Soru 7

I. Wholesale merchants

II. Industrial distributors

III. Independent intermediaries

IV. Brokers

Which of the options above are among full-service wholesalers?

Soru 8

What is encompassing the planning and management of all activities involved in sourcing and procurement, conversion, and all logistics management activities ?

Soru 9

Considering the role of marketing channels, which of the following best explains the example below?

'A company buys variety of products from producers for reselling in association with each other.'

Soru 10

Considering the 'Channel Functions and Flows', which of the following best explains the example below?

'A company making buying - selling agreements online.'

Soru 11

Which of the following is NOT one of the flows in the distribution channels?

Soru 12

Considering the distribution channel system service outputs, which of the following best explains the example below?

'A white goods selling company also promises the customers with installation and repairs.'

Soru 13

What type of distribution is used in the example below?

'Coca-Cola is distributed through every sales center or outlet almost everyday.'

Soru 14

How many steps does evaluation of the major channel alternatives in terms of economic criteria involve?

Soru 15

What kind of power is used by the manufacturer in the example below?

'A food company asks its franchisees to redecorate their stores, and all the franchisees agree since they are happy to work with such reputable company in the market.'

Soru 16

An integration of an airline company with a travel agency or insurance company is an example for ............?

Soru 17

Franchising system like McDonald’s, Burger King and Pizza Hut in fast food industry are examples to ............?

Soru 18

What type of retailing is mentioned in the following example?

'People buying soda from a vending machine in a shopping mall.'

Soru 19

Which of the following can be defined as “a cluster of actual and potential buyers of a product or service”?

Soru 20

Which of the following kind of market is a nonprofit institution?

PAZARLAMA YÖNETİMİ - Deneme Sınavı - 2