PZL220U
PAZARLAMA YÖNETİMİ - Deneme Sınavı - 10
Ara Sınav
55923
Soru 1
Which of the following companies is different from the others in market type sense?
Soru 2
Launching the “Iamsterdam” sign that has been a successful marketing slogan, Amsterdam has changed its focus from attracting tourists to promoting city as an ideal location to do business and organize international conferences.
What kind of marketing campaign is it an example of?
Soru 3
What's first step that marketers need to follow in their marketing processes?
Soru 4
Which of the following is not included in a modern marketing system?
Soru 5
"Market ______ is a process of dividing the market into smaller groups that the members of each group are similar to each other as well as their reactions to the marketing mix of the company."
Which of the following completes the sentence above?
Soru 6
Which of the following is FALSE about the production concept?
Soru 7
In which of the following concept, companies try to convince the customers to want what they produce?
Soru 8
When was the marketing concept originated?
Soru 9
Which of the following components of holistic marketing includes activities like how to sell the product, and considers the legal, ethical, social and environmental effects of marketing activities?
Soru 10
How many levels are there for products?
Soru 11
What do you call the basic product?
Soru 12
Which one below could be considered as an expected product at a hotel?
Soru 13
which of the below examples depict a product type?
Soru 14
Which one below is an example of a durable product?
Soru 15
Which one below is an example of emergency product?
Soru 16
Which one below is NOT one of the dimensions of the product mix of a company?
Soru 17
Which one below is an example of co-branding?
Soru 18
Which label denotes the quality of a product based on standards established by the concerned authority?
Soru 19
Which happens after a product is produced?
Soru 20
What is the lower limit of prices?