PZL220U
PAZARLAMA YÖNETİMİ
2018-2019
Dönem Sonu Sınavı
T45-2-7
Soru 1
How is the unit cost calculated?
Soru 2
------- serves as a bridge between production and
consumption points separated by time and distance.
Soru 3
Which of the following promotion tools uses personal communication?
Soru 4
A detergent marketer wants to use an emotional appeal in the detergent’s new television advertisements.
Which of the following appeals must be used by the marketer in the example above?
Soru 5
A company’s marketing manager thinks that advertising is relatively more important than personal selling and they must use advertising instead of personal selling.
Which of the following statements about this company supports the manager’s decision in the situation above?
Soru 6
Communication occurs when the -------.
Which of the following completes the sentence above?
Soru 7
Whereas, ------- are likely to be market leaders
with higher market share and high-growth businesses or product,
------- may generate enough cash to sustain themselves or losses as
they have weak market shares in low-growth markets.
Soru 8
Soru 9
------- is what managers do for creating
organization’s strategies and it is a
continuous process.
Soru 10
Which of the following generic strategy and sample matches is correct?
Soru 11
While ------- specifies a dream, ------- provides
a purpose.
Soru 12
Which of the following is not included in a company’s macro external environment?
Soru 13
I. Marketing Mix
II. Target Markets
III. Market Segmentation
IV. Positioning
Soru 14
Which of the following is not a part of marketing mix/4P?
Soru 15
If the company is a new born company and sales force and other hired marketing functions are headed by the sales vice president, what kind of hierarchy is useful to set up for this company?
Soru 16
Who manages the team of special personel or performance of special activities directed at an organisation’s most important customers?
Soru 17
Which of the following models is preferred by the companies that tend to establish their production units in close proximity to reginonal markets?
Soru 18
Which of the following is not a right tool to check on annual plan?
Soru 19
In which type of markets companies have saturated local markets, therefore look for new opportunities in other regions of the world?
Soru 20