PZL220U
PAZARLAMA YÖNETİMİ
2018-2019
Ara Sınav
T45-1-7
Soru 1
Which of the following terms is used to define “developing a market offering to the target segments and achieving a position in the minds of the customers”?
Soru 2
Which of the following is not considered as an outcome of creating customer value?
Soru 3
Which of the following product hierarchy levels is the primary reason for the existence of a product?
Soru 4
Which of the following types of consumer product have a low price, low consumer involvement and are distributed in convenient locations?
Soru 5
Which of the following is the concept of product mix which refers to the total number of items a company carries within its product lines?
Soru 6
Which adopter category is waiting long to see if the product will get cheaper?
Soru 7
Which of the following is not associated with Aaker’s brand equity assets and liabilities?
Soru 8
Which of the following is a conspiracy in which two or more competitors set prices together?
Soru 9
Which of the following is the last step of the price setting process?
Soru 10
Which of the following strategies does combine higher quality with a lower price?
Soru 11
In which of the following strategies, are prices differentiated based on customer, location, or product rather than cost?
Soru 12
Which of the following is a new-product pricing strategy?
Soru 13
Which of the following does not flow in a distribution channel?
Soru 14
Which of the following terms is used for defining “breaking down a heterogeneous supply into separate stocks that are relatively homogeneous parts”?
Soru 15
Which of the following is an advantage of using third party logistic service providers?
Soru 16
In which of the following conflict types, the different levels of channel members (i.e. the wholesaler and the retailer) experience conflict?
Soru 17
------- refers to moving and delivering products
from the factory to channel intermediaries and finally to customers.
Soru 18
In ------- companies specify the needs and wants
of a market and deliver the value (product/service) to the customers
by considering their expectations.
Soru 19
In which of the following approaches, all the marketing efforts should be considered as a “single entity’’, since everything matters with marketing?
Soru 20