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İŞLETME ETİĞİ

5. Ünite
Soru 1
Consumers can be grouped into two in terms of personal traits and values that affect the formation of consumer ethics.Which of the followings represents these groups?
Soru 2
What are the dimensions included in consumer ethics?
Soru 3
If a company that wants to secure a monopoly position in the market reduces the prices of its products  below the profitable level to drive competitiors  out of the markets in which competition exists, this company is applying................ 

Which of the follwing terms completes the sentence?

Soru 4
A detergent company is making groundless and  exaggerated claims about sustainability and environmental friendliness of the company's detergent brand in its television advertisements.  Which term is used to describe this situation?
Soru 5
If an advertisement of a vitamin brand creates false and incorrect belief about the product by claiming that it will improve the brain skills of the children, this advertisement is called..............................

Which of the follwings completes the sentence?

Soru 6
Which of the followings is not  one of the mechanisms used by the companies for  planned obsolescence?
Soru 7
A big supermarket chain wants additional compensations from a shampoo producer to carry the newly introduced shampoo of the company in its stores. Which term is used to describe this practice?
Soru 8
Which of the marketing mix elements is associated with deception and manipulation?
Soru 9
Which of the theories/models below  suggests a framework based on two fundamental questions?: “How are ethical standards set?” and “How are ethical decisions made?”
Soru 10
Which of the followings represents the impact of marketing on the society as a whole?