INTRODUCTİON TO BUSİNESS

Marketing mix, also known as the 4Ps of marketing, constitutes the set of all marketing activities a company engages itself in pursuing its marketing goals and objectives. Four Ps are the initial letters of the most fundamental marketing actions, namely, product, price, place (distribution), and promotion. Prospection is not one of these elements. 

The correct answer is D.

Promotion entails the activities that attempt to establish some sort of a relationship with target customers, and all shareholders involved, and try to win the heart and loyalty of consumers. Promotion aims to promote the product in the market. Various methods have been used to inform the target audience about the product, including newsletters, direct mails and catalogues.

The correct answer is D.

Brand equity is a term reflecting the brand’s worth in the eyes of consumers, usually reflected in the price. After it became known that VW falsified emission numbers, Volkswagen lost brand equity.

The correct answer is C.

Brand personality refers to the set of human characteristics attributable to a brand. It may be considered as a general framework through which the company can study consumer perceptions and the current positioning of the brand. Personality of a brand, just like the personality of a human being, is the way a brandspeaks and behaves; therefore, brand personalityusually refers to the emotional associations of a brand, rather than its tangible and functional attributes although demographic characteristics can be used to assess brand personality.

The correct answer is E.

Content marketingrefers to the creation, publishing, and distribution of digital content for a targeted audience online.

The correct answer is A.

Big data represents large and complex sets of data collected through primary data collection methods and data readily available on the web. Big data can be described by five characteristics:15 the volume (the quantity of data), variety (type and nature of data), velocity (the speed of data generation), variability (inconsistency of data), and veracity (the quality of data).

Value is not one of the main characteristics of big data.

The correct answer is D.

Corporate social responsibility (CSR), also called corporate citizenship, denotes the integration of a self-regulation mechanism in all conducts and ideas of doing business. The basic form of CSR is philanthropy, i.e. providing monetary donations. However, there may be other forms of CSR, e.g. raising social awareness with regard to environmental protection, sustainability, and protection of human rights.

The correct answer is B.

Consumers purchase convenience products on a frequent basis. They are usually cheap products, which require minimum effort. Shopping products, on the other hand, require more effort on the part of consumers since they are less frequently purchased. Specialty products require much more time andmoney; therefore, consumers may compare brands and prices and may necessitate different promotionand distribution strategies. Lastly, unsought products are not normally wanted by consumers, as the name implies. They are not products to be consumed with joy, but bought because of an obligation.

Thus, shampoo falls under the category of convenience products. Having fixed life time, it is also a perishable product. 

The correct answer is A.