Aof Panel

Soru 1

Which of the following is not one of the 4Ps (Marketing Mix)?

Soru 2

Which of the following pair is correctly given?

Soru 3

Which of the following gives the correct order of the product layers?

Soru 4

"............. involves a set of marketing and promotion activities that promote the brand, aiming to have a persistent image in consumers’ minds. Branding is the most strategic investment of the company."

Which of the following fills in the blank correctly?

Soru 5

"...........refers to the set of human characteristics attributable to a brand."

Which of the following fills in the blank correctly?

Soru 6

Which of the following two are the key decisions that marketers need to make to combine all marketing goals into one plan?

Soru 7

An insurance company specializes in ‘crop insurance’ only. Which of the following marketing strategies does this company follow?

Soru 8

Which of the following is not an element of the marketing mix?

Soru 9

With which of the following marketing mix activities are newsletters, catalogues and company websites closely associated?

Soru 10

In September 2015, the EPA issued a report stating that Volkswagen falsified emissions numbers. As the news spread, the public no longer viewed the brand as trustworthy, nor as adhering to their promises to be environmentally friendly.

This constitutes an example of -------------------------------.

Soru 11

Apple is artistic, sophisticated and creative. Apple products are elegant, as is its packaging, software and marketing.

Nike is exciting, provocative, innovative and durable.

Volvo has been associated with being responsible, trustworthy, reliable, and family-man.

Which of the following brand-related terms are these descriptions associated with?

Soru 12

BuzzFeed is an American Internet media, news and entertainment company with a focus on digital media. A lot of quizzes by Buzzfeed make consumers discover their own realities, go through a list of exciting questions, and then share the results if they want to.

Which of the following terms is defined above?

Soru 13

Which of the following is not one of the main characteristics of big data?

Soru 14

Half of Bosch’s research and development budget is invested in creating environmental protection technology. By 2021 the company will have invested €50 million to support universities and research programs that are focused on the environment, energy and mobility in Germany, India, the U.S and China. This is a good example of ------------------------ in marketing.

Which of the following terms best completes the above paragraph?

Soru 15

Which of the following is an example of convenience and perishable products?

Soru 16

........is the transformation or conversion of a set of inputs, such as raw materials, labor, knowledge, into one or more outputs such as tables, cars, and banking services.

Which of the following can fill the blank appropriately?

Soru 17

I. Production is an organized activity. II. The system transforms the various inputs to useful outputs. III. It operates in isolation from the other organizational systems.

Which one/s is/are the characterisctic/s of the production system?

Soru 18

Which option is not a sub-function of the transformation process?

Soru 19

I. Systems that produce tangible goods usually rely more heavily on raw materials inputs than do service systems. II. Services usually can be stored for later use and transported over space before the ultimate use, whereas goods usually cannot. III. Consumers of goods have little, if any, direct involvement with the production of the goods.

Which information above is true for production system?

Soru 20

Which information is not true for services (intangible products)?

INTRODUCTİON TO BUSİNESS - Deneme Sınavı - 11