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İŞL454U

E-İŞLETME

5. Ünite
Soru 1
Which of the above was caused by the new digital developments?
Soru 2
Which of the following is NOT WEB 2.0 application?
Soru 3
Which of the following statements are true for digital marketing?
Soru 4
Which of the above are aims of digital marketing strategies?
Soru 5
Which of the above are benefits of digital marketing for business?
Soru 6
Which of the following is NOT an effect of digital channels?
Soru 7
Which of the following is NOT one of the 10 C’s of digital marketing?
Soru 8
Which of the following is NOT one of the 10 C’s of digital marketing?
Soru 9
Which of the followings is NOT one of the business objectives social media fulfills?
Soru 10
Which of the following is NOT a search engine?
Soru 11
Which of the following(s) is (are) true characters of Web 1.0?

I. Dynamic websites

II. One-way websites

III. Users may create content

Soru 12
Which one of the followings is a character of Web 2.0?
Soru 13
Which of the followings is the term used for "a strategic marketing approach that enables to create and distribute valuable, relevant and stable content to reach and mobilize the obviously targeted consumers"?
Soru 14
Which of the following(s) is (are) included in the major components of digital marketing?

I. traditional marketing

II. social media marketing

III. SEO

Soru 15
Which of the followings is not included in 10 C's of digital marketing?
Soru 16
Which of the followings is included in 10 C’s of digital marketing?
Soru 17
With the use of strong technological infrastructure and new techniques brought by digital marketing, it is easier for businesses to increase their ..............  and  ..................

To make the statement above correct, which of the followings should be substituted into the blank?

Soru 18
Which of the following(s) is (are) included in the characteristics of Web 3.0?

I. static web

II. artificial intelligence

III. ubiguity

Soru 19
Digital marketing can help create a business which is ............  where the .............. participates, through a constant dialogue, a dynamic dialogue, expressing interests, requesting products and services, suggesting improvements, giving feedback.

To make the statement above correct, which of the followings should be substituted into the blanks?

Soru 20
Which of the followings become less important in digital world?