E-İŞLETME - Deneme Sınavı - 3

Web 1.0 is the term used to refer to the first stage of development on the World Wide Web that was characterized by simple static websites.  Web 1.0 covers one-way websites that enable internet users to obtain information only. At this first stage (1990-2000), internet users were limited to obtaining content only on the internet. In this stage, users visit websites and receive the information they want to. In other words, there is no possibility to contribute to the content or to create content. This Web 1.0 stage is called “read only web” (Berners-Lee, 2000).

Web 2.0 is the second stage of development of the Internet, characterized by the change from static web pages to dynamic or user-generated content and the growth of social media. Web 2.0 is the business revolution in the computer industry caused by the move to the internet platform.

Content Marketing is the management of text, rich media, audio and video content aimed at engaging customers and prospects to meet business goals published through print and digital media including web and mobile platforms which is repurposed and syndicated to different forms of web presence such as publisher sites, blogs, social media and comparison sites (Chaffey,2019). Content marketing is a strategic marketing approach that enables to create and distribute valuable, relevant and stable content to reach and mobilize the obviously targeted consumers.

MAJOR COMPONENTS OF DIGITAL MARKETING:

Social Media Marketing

E-Mail Marketing

Mobile Marketing

Content Marketing

Search Engine Optimization (SEO)

The 10 C’s of digital marketing that provide a framework for businesses and their marketing processes are as follows (Gay, Charlesworth and Esen, 2007):

customer, corporate culture, convenience, competition, communication, consistency, creative content, customisation, coordination, control

The 10 C’s of digital marketing that provide a framework for businesses and their marketing processes are as follows (Gay, Charlesworth and Esen, 2007):

customer, corporate culture, convenience, competition, communication, consistency, creative content, customisation, coordination, control

With the use of strong technological infrastructure and new techniques brought by digital marketing, it is easier for businesses to increase their awareness and profitability. Businesses that use this power of digital marketing have a more advantageous position in competition. In order to maintain the competition successfully, it is necessary to know and apply the strengths and efficiencies of digital marketing. In addition, since digital marketing activities are comprehensive and detailed, businesses should best integrate their digital marketing channels into traditional marketing strategies.

Semantic web, artificial intelligence, connectivity, engagement, customization, mobile, on-demand collaboration and ubiquity are the main features of Web 3.0.

Digital marketing can help create a business which is customer led – where the customer participates, through a constant dialogue, a dynamic dialogue, expressing interests, requesting products and services, suggesting improvements, giving feedback – where ultimately, the customer drives the business.

As digital technologies become more widespread in consumers’ lives and the business world, opportunities for business processes accelerate and to meet consumers’ needs faster, more easily and with fewer obstacles are increasing day by day. Geographical location is no longer important when collaborating with business partners, supply chain businesses and customers. In addition, in the digital world, concerns -time, geography, location and physical storage- are becoming less important.

All the definitions except E are among the definitions of procurement. The definition in option E refers to supply: The concept of supply is a process including the concepts of power and loot, in which there are different ways of obtaining something

E-trade is a process, in
which information exchange and communication
between people are provided without geographical
limitation. E-trade has played a considerably
important role in development of e- procurement

Needs Recognition
Procurement process begins with the recognition
of job needs and requirements. In a process, in
which a purchaser needs something, when any
difference is perceived between real case and desired
case, the procurement process begins by identifying
problems and determining the needs. This stage is
also qualified as a problem identification and needs
recognition stage

The next step in the procurement process is to
select resource/s (for the element demanded). In this stage, it is important to
select supplier resources which meet user demands

In this scope, in industrial procurements and
e-procurement, the process is executed as follows
(Zenz, 1994: 10-13; Dobler and Burt, 1996: 62).
• Needs Recognition
• Needs Identification
• Source Selection
• Price Comparison
• Placing an Order
• Order Follow-up
• Keeping Records
• Professional Supplier Relationship

Most procurement departments have responsibility to
confirm. Follow up is necessary for the seller to
place an order. It is necessary for the two parties to
agree on the price and conditions mutually and,
most importantly, it is necessary to deliver the
products as demanded.

In order to be successful in quality management, there are
four functions: identifying standards, assessment,
control, and security

E-procurement strategies
are examined in three groups; Wait and See Strategy, Passive strategy, Aggressive strategy

From another point of view, in a study carried
out by Peleg et al. (2002: 459), there are three
e-procurement strategies. The first strategy, in
which a business signs a long term contract with a
single supplier, is strategic partnership.

- EDI (electronic data interchange) Networks:
Large businesses, making connections through
special networks called EDIs (electronic data
interchanges) with their suppliers, provide time
and cost saving