E-İŞLETME - Deneme Sınavı - 1

Option A) Churn is the speed of customers to leave the company or brand.
Option C) Affiliate Marketing is a method of making money from the internet by advertising commodities, services, websites or businesses and earning commissions from every successful sale.
Option D) Application Programming Interface (API): It is the interface that enables the functions of an application to be accessed and used externally or remotely and option E) 
SEO is the optimization of the pages on the website according to the search engines. Pages that respond to users’ search queries are created, thereby enabling organic traffic for free.

The right answer is B) SEM: It is the method used to create advertising content that will respond to search queries.

The concept of “Electronic Commerce” covers all profit and non-profit organizations not only organizations , therefore  the answer is A).

The answer is E) are worldwide currencies that are not affiliated with a central authority  and secured by cryptographic systems.

therefore the option E ) does not include II. are worldwide currencies that are affiliated with a central authority

The answer is B) 

IV. Accessibility is an advantage

V. Connection is disadvantage for customers

E-commerce tools include two parts as classic and modern tools. Classic tools are tv, radio, telephone, fax, electronic fund transfer (EFT), electronic data interchange (EDI), e-payment, and monetary system (ATM, Credit cards, POS machines). Modern tools are the internet, FTP, e-mail, conference systems, mobile communication systems (Avcı, 2017).  The answer is C)

E-commerce tools include two parts as classic and modern tools. Classic tools are tv, radio, telephone, fax, electronic fund transfer (EFT), electronic data interchange (EDI), e-payment, and monetary system (ATM, Credit cards, POS machines). Modern tools are the internet, FTP, e-mail, conference systems, mobile communication systems (Avcı, 2017). The most known and used electronic commerce tools are described below (Turban, 2017). The right answer is A)

The answer A)  Offers direct interaction without intermediaries, B) Long-term loyalty with customers, C) Distribution costs savings and  E)  Wide Access Area  are the advantages of B2B e-commerce  but  Answer D) Globalization  is a concept related to the main reasons of B2C e-commerce web sites growth.  The answer is D)

I. Offers direct interaction without intermediaries
II. Promotion-oriented in sales
III. Long-term loyalty with businesses
IV. Distribution costs savings
V. Wide Access Area

III.   Should be  Long-term loyalty with customers not businesses Therefore the answer is E) as it does not include III

The main e-commerce trends are personalization, deep data analysis, applications based on artificial intelligence such as chatbots. The answer is A)

THe answer A)  Auditing holds a record of transactions thus providing confirmation of all actions bybuyers or sellers. For example, sellers use auditing to prove that you purchased particular goods.

B) Integrity provides data transmitting without any change or manipulation.

C) Authentication verifies the identity of the user. Authentication procedures ensure that you are the only one who is allowed to log in to virtual accounts.

D) Authorization procedures only allow resources to be changed in certain ways. In this way, undesired changes such as deleting documents and increasing account balances are prevented.

E) Encryption: Encryption is a procedure for hiding information. It prevents being spied by others while trading in a virtual environment. The answer is E)

Web 1.0 is the term used to refer to the first stage of development on the World Wide Web that was characterized by simple static websites.

Web 1.0 is the term used to refer to the first stage of development on the World Wide Web that was characterized by simple static websites. Web 1.0 covers one-way websites that enable internet users to obtain information only.

Web 1.0 is the term used to refer to the first stage of development on the World Wide Web that was characterized by simple static websites. Web 1.0 covers one-way websites that enable internet users to obtain information only. At this first stage (1990-2000), internet users were limited to obtaining content only on the internet. In this stage, users visit websites and receive the information they want to. In other words, there is no possibility to contribute to the content or to create content. This Web 1.0 stage is called “read only web” (Berners-Lee, 2000).

Web 2.0 has emerged as a technology where content is dynamically shared on social networks, in a read and write structure and bringing people together.

Web 2.0 is characterized by the change from static web pages to dynamic or user-generated content and the growth of social media.

The major trends that shaped Web 2.0 include content sharing, creativity, segmentation, social components, peer to peer sharing of files, easier communication, networking on various social marketing sites, video sharing, and blogging. 

Examples of Web 2.0 applications are Youtube, Wiki, Flickr, Facebook and others.

The concept of Web 3.0 is associated with the idea of the semantic Web.

Semantic web, artificial intelligence, connectivity, engagement, customization, mobile, on-demand collaboration and ubiquity are the main features of Web 3.0.

Big data is the collection of a wealth of data from and about everything internal and external to the company and its interpretation to help make the business run more efficiently and improve customer service. This data facilitates the ability to track customers and their communications across every channel, which can help measure and manage all the experiences a customer has with a business.