E-İŞLETME - Deneme Sınavı - 4

The increasing importance of technology and developments since the 1980s contributed to the elimination of national borders and paved the way for a global competition. E-business allows businesses to reduce their costs in commercial processes and make the competition in many businesses in the global market stronger with faster and quality product outputs.

Along with the importance of globalization, the understanding of competition in businesses has started to differ. Competition covers not only the national region where the business operates, but also the whole world. For this reason, businesses should produce products and services with strategies that can survive not only in the region they are in, but also in the world, and they should make pricing by considering the competition. Enterprises that produce products and services at the appropriate standard that can be accepted all over the world.

Thus, a national company does not necessarily gain competitive advantage over international companies in its respective country. The correct answer is E.

E-business is not only used in business functions such as production, marketing, financing human resources, public relations and R&D, but also management functions such as planning, organizing, directing, coordination and supervision. Management models used in the enterprise were also affected by the developments in information technologies. 

Nowadays, businesses have created an organizational structure that diverges from classical management, creating an opportunity for businesses that understand the most important information. Thanks to this new organizational structure, the expectations of the consumers were better met and the opportunities in the market were seen better.

An innovative approach to business is a significant part of organizational culture, allowing the business to respond better to customer needs and thus develop more effectively.

The correct answer is A.

The contribution of e-business to productivity is at the forefront in the service sector. Within the service sector, information technologies are used most intensely, especially in the banking sector. Thanks to customers who prefer to purchase services through the internet, especially in banking services, transaction costs are reduced and banking services can be performed more quickly. Thanks to the online services carried out over the internet, customer concentrations that may cause over-capacity work within banks can be reduced to a lesser extent.

The correct answer is B.

Internationally, the obstacles encountered in e-business can be listed as follows: the international market is not well known, the parties are in different countries, there are many brokerage firms, uncertainty and risk are higher than the local market. 

Difficulty in the provision of customer support is not one of the disadvantages of e-business as online customer support is quite easy and effective in e-business.

The correct answer is D.

According to Franzakvd (2001: 639), the actions to be taken to minimize ethical problems related to the confidentiality of personal information are as follows:

Informing: The consumer should be informed that their information is collected and for what purpose this information will be used.

Choice: The consumer must have the right to decide whether the information collected from him or her will be used for the specified purposes.

Access: The consumer should be able to see all the information collected from him or her at any time.

Security: Businesses are responsible for the security of the information they collect. To prevent this information from being obtained by unauthorized persons, it should take the necessary precautions and otherwise they put up with some sanctions.

Regulations: To ensure compliance with the above rules, legal regulations and self-regulatory rules of the business are required.

Thus, the correct answer is E.

Junk e-mails are unauthorized commercial e-mails that do not cause harm to the user or the user’s computer.

The correct answer is C.

The purpose of the Law No. 5809 is to establish effective competition through regulation and supervision in the electronic communications sector, to observe consumer rights, to spread services across the country, to use resources effectively and efficiently, encouraging technological development and new investments in the field of communication infrastructure, network and service, and the determination of the relevant procedures and principles.

The correct answer is E.

In Turkey, there is a wide range of legal instruments that contribute to the regulation of e0business including the Law on Regulation of Electronic Commerce No 6563, Electronic Communication Law No 5809, law on regulation of publications on the internet and suppression of crimes committed by means of such publications No 5651, and Electronic Signature Law No 5070 and Consumer Protection Law No 4077.

Thus, the correct answer is A.

In the International E-Commerce Survey conducted in 2000, WITSA found that the obstacles to e-business were as follows:

Lack of confidence in e-commerce 26%,

Lack of knowledge about e-commerce and couldn’t comprehend of subject 21%,

Transitiontoe-commerceandimplementation costs 10%,

Unsuitablenessofexistingoperatingprocedures to e-commerce 10%,

The inadequacy and ineligibility of employees’ hardware and information in e-commerce 10%,

Regulations on issues such as taxes 8%,

Institution budgets 7%,

Technological limitations %1,

Other obstacles are explained as 6%.

Thus, the correct answer is C, lack of confidence in e-commerce.

E-business contributed to the elimination of geographical and physical boundaries by enabling small firms to enter the global market more easily. Thus, smaller enterprises are able to compete with international firms. This provides them with competitive advantage.

The correct answer is D.

Internet is a physical network that holds and transports information among the computers across the globe.

e-businessis more technologic than e-commerce

Self-side perspective is an e-commerce transactions between a supplier organization and its customer. Which of the following completes the sentence above

C2B: Consumer-to-business (C2B) models are models in which consumers o er products or services to organizations at a cost. It can be said this model is the reverse of traditional business models in which organizations o er goods and services to consumers. Online surveys such as Surveys.com, and SurveyMonkey, are typical examples of C2B models. In these models individuals, o er the service to reply to a company’s survey and in return the company pays the individual for their service.

Consumer to government

B2C is the most high profile type of a e-business.

Intranet  is a private network used in an organization for sharing information by excluding the eccess outsiders. Which of the following completes the sentence above?

İmproved operational efficiency and productivity

Determination of their customers changing needs

Consumer to business