BUSİNESS INFORMATİON SYSTEMS

What is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company?

What is the type of information that is provided on a periodic basis from periodic reports?

What type of information is derived from the regular scanning of certain sources?

What type of information is developed in response to a specific request by a marketing manager?

Every company keeps a record of its total sales over specific periods e.g. daily, weekly, monthly. Sales volume over time is the quantity or number of goods or services sold in a specific time period. Such information enables seasonal variations to be identified, and inflation cost adjustments can be taken into consideration.
What type of data source for marketing information system is explained above?

Statistics are kept to measure the progress and competence of a salesperson. Often sales force might work with commissions and premiums paid on sales. Territorial statistics are kept to measure the degree of market penetration too.
What type of data source for marketing information system is explained above?

This includes past data on the effects of advertising campaigns, sponsorships, direct mail programmes or exhibitions, levels of investments on marketing communications and the effect on sales of increases or decreases. Such information can act as a guide to the likely effectiveness of future communication investment plans.
What type of data source for marketing information systems is explained above?

Based on this information one may get an idea on market performance versus investment for each trade classification. When a company needs to decide on investment on a specific classification, the information gathered in this section might be beneficial for decision making.
What type of data source for marketing information system is explained above?