BUSİNESS INFORMATİON SYSTEMS - Deneme Sınavı - 5

Among users of EIS are the chief executive officers (CEO), the chief financial officers (CFO), or the chief operating officers (COO).

The impact of EIS on the job performances of the executive decision-makers might also be outlined as follows.

• Better communication,

• Exploring capability in detecting historic trends,

• Improved effectiveness and efficiency,

• Fewer and shorter meetings,

• Improved decision-making,

• Betterment of planning and control.

Drill down: This capability is about providing details upon follow-up query requests. Drill down process can be performed manually or in an automated manner.

Descriptive analytics, sometimes called “reporting analytics” deals with the current status of the company based on the key performance indicators, i.e., KPIs.

PowerPivot is an Add-in you can use to perform powerful data analysis in Excel. PowerPivot enables users to make timely business decisions without requiring IT assistance.

Cognitive support: When it comes to processing and storing information, human-beings have certain mental limits and they cannot outperform the decision support systems. The variety of the information and knowledge as pertains to the problem on hand has also a significant impact on the boundaries of the human mind. The size of the problem, the number of criteria a decision maker must consider can be faster, and the memory recall issues can be overcome almost always by EDSSs.

One of the fundamental concepts associated with security of information systems is known as CIA triad consists of confidentiality, integrity, and availability.

Another factor that can cause hardware failures is the problems in the electrical installation. Blackouts mean instant power cuts which can interrupt operations and cause damage to hardware. On the other hand, Brownouts are voltage drops or spikes in incoming voltage, which cause a current fluctuation, leads similar problems with blackouts on computer hardware.

Spoofing: Faking a website or e-mail to trick users into passing along credentials.

Another security measure to be considered in the concept of data and information security is the approach called an atomic transaction. In this approach, transaction records are sent simultaneously to different sources with different purposes and stored. The store process can be completed if only it can be done for all sources. On the other hand, if transaction record cannot be stored in one of the sources, there will be an error message and all storing processes will be canceled.

The term of Marketing Information Systems (MKIS) is originated in the 1960s for applying data processing technologies to marketing-specific decisions.

Philip Kotler is acknowledged as the father of modern marketing and a foremost expert on strategic marketing. He was named the Founder of Modern Marketing Management in the Handbook of Management Thinking.

A quick reminder of the management process: 1. Planning 2. Organization 3. Implementation- Execution 4. Coordination 5. Control and evaluation

Recurrent information is information that is provided on a periodic basis from periodic reports. Market or customer shares, advertisement watch rates, product or service ratings, price fluctuations, exchange rates, customer complains on product basis are some examples of this kind of information that managers receive on a weekly, monthly, quarterly or annual basis.

Communication mix information: This includes past data on the effects of advertising campaigns, sponsorships, direct mail programmes or exhibitions, levels of investments on marketing communications and the effect on sales of increases or decreases. Such information can act as a guide to the likely effectiveness of future communication investment plans.

Defining the marketing problem is the first and crucial step of a marketing research. If the research problem is defined incorrectly, very broadly or rather narrowly, rest of the marketing research process will rely on incorrectly, improperly defined problem.

Massive data files that can be obtained from both structured and unstructured databases.

there are some shortcomings of using external data for decision making purposes such as; 1. The necessary data may not be available, or it may need some transformations. 2. The integration with existing company data sources or information systems may be problematic.3. Importing data can be time-consuming. 4. It may be hard to ensure data compatibility. 5. It may require manual work-flow and data processing. 6. It may be difficult to validate data formats

data (recorded facts, things, events and statistics), information (formatted, useful data extracted from data pool), knowledge (internalized information) and insight (a deep level of understanding about a particular situation).

Customer Relationship Management, CRM, means different things to different people. For some, CRM means direct e-mails. For others, it is mass customization or developing products that fit individual customer’s needs.